June 18, 2020: Real Estate advisor 360 Realtors has announced hosting of E-Propshow. Over 20+ major developers from Pune have partnered for the event, which includes popular names such as Godrej, VTP, Kolte Patil, & many more. According to a release issued by the company, the virtual event is scheduled on 20th & 21st June from 10 AM to 8 PM.
“Propshow is our flagship event that is conducted all over India, offering multiple properties under a single roof. As post COVID, we are stepping up our digital game, the E-Propshow is our maiden initiative to conduct a large scale virtual property exhibition that will showcase a wide range of properties alongside unprecedented offers under a single window”, said Ankit Kansal, Founder & MD, 360 Realtors.
The release says that at the onset of the COVID crisis, the company started actively using available online tools such as teleconferencing, virtual conferencing, & webinars to sell properties. Its digital endeavour was met with some success & the company could arrest the possible demand destruction triggered by the pandemic. The firm claims to have sold around 400 units digitally in the 1st month of the lockdown.
The success in the initial weeks of the lockdown reinforced the idea of going full-blown digital & conduct bigger exhibition-style events virtually. Thus the E-Propshow came into existence.
360 Realtors is conducting a high octane multi-layered marketing & promotion for the event adopting a slew of platforms such as
TV, newspaper ads, digital campaigns, portal ads & much more. The event is expected to garner over 5,100 registrations.
“Even if 50% turns-up, we can expect around 2,550 unique visits. This probably will be the biggest turnaround in a single event. It can easily result in sales of INR 100 Crores (Gross Transaction Value)”, Kansal.
The event platform has been created with the help of WebGL, a 3 D platform that replicates the atmosphere of a real-world property event virtually. There will be digital counters of various developers, webinar sessions, chat options, video/ audio call facilities so that a visitor can navigate hassle-free, learn more about various properties & payment plans and accordingly make informed decisions.
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