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ANAROCK to soon launch prop-tech solution, Astra


Real estate services consultancy ANAROCK will soon launch an Artificial Intelligence & Machine Learning (AI/ML) prop-tech solution, Astra.

Developed over two years by ANAROCK and its data analytics partner G-Square Solutions, Astra accelerates housing sales and enhances revenue turnover by 12-15 per cent, said a press release. The system’s algorithm analyses customer behaviour data to yield highly accurate leads, thereby boosting marketing efficiency, reducing costs, and delivering an engaged user experience to developers and their customers, it added.

Anuj PuriAnuj Puri, Chairman, ANAROCK, said, “We began developing the Astra Artificial Intelligence models in 2019, configuring multiple models across different types of real estate projects across India. Now in its final development stage, Astra will give developers a 20-fold return on their investment in this AI-driven platform.”

Sunil MishraSunil Mishra, Group Chief Strategy Officer, ANAROCK, said, “To put it in numbers – when used by India’s top players who command 50 pc of market sales share, Astra will increase sales by at least 10 pc. The additional 1,25,00 units thus sold will add Rs 6,000 crore of additional turnover annually.