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Birla Estates charts national expansion with its Bengaluru project following its foray in Delhi NCR and Mumbai


Bengaluru, 05 September 2019: Birla Estates Private Limited, a 100 percent wholly-owned subsidiary of Century Textiles and Industries Limited (CTIL), forges ahead with its national expansion by announcing its entry in Bengaluru real estate market.  Birla Estates’ maiden project in Bengaluru named ‘Birla Alokya’ is located on Soukya Road, Whitefield, one of the highest appreciating and premium micro markets of Bengaluru.

Birla Alokya is a low density development offering 218 Villaments across 7.8 acres. This project is designed around the life and lifestyle of the Bengaluru consumer and goes beyond the common amenities associated with residential projects. The Villaments, starting at Rs 1.19 Cr*, offer several conveniences within the premises such as a 15000 sq ft state-of-the-art clubhouse, gym, virtual gaming room, magnificent pool deck, walking track, climbing wall, paint wall and for the pet parents an exclusive pet park. The over 30 amenities are thoughtfully planned for all round well-being and entertainment of the residents.

Sustainability is at the heart of the design of Birla Alokya with hygiene measures like re-use of rain water and organic waste convertor for compostable waste management. The property also features recharging points for electric cars in the basement and drought tolerant local tree species that are planted in the project, making the landscape more self sufficient and efficient.

Mr. K. T. Jithendran, CEO, Birla Estates, said, “Birla Estates’ first project in Whitefield, Birla Alokya marks our foray into the high growth and high potential Bengaluru market. Bengaluru being the IT hub has major potential in terms of residential real estate development and offers a scope of huge price appreciation in the coming future, areas like Whitefield having witnessed over 33 per cent rise in property prices in the past six years as per studies. At Birla Estates, we want to transform the way the real estate sector engages with customers. Trust, integrity, transparency, superior quality and thoughtfully designed solutions will be our differentiator and drive us to be true to our legacy.

Apart from the trust and credibility that come with the Birla credentials, Birla Estates is focused on being a design driven and a highly customer-oriented organization. “Design is not just something that looks good, good design becomes great when it performs, involves people and interacts with them.” mentioned Mr. Jithendran.


This one of its kind project is also well-equipped with Smart home features in all its villaments. Homes at Birla Alokya use technology to ensure an efficient mix of both security and convenience. Each residence is equipped by a Smart lock that offers access via smartphone too apart from unique pin, fingerprint and key. These locks are paired with a video door phone that allows the resident to have 2-way conversations via a video call with the visitor if not at home and remotely unlock the door for the visitor via an app. The living room lights, fans, TV etc. at Birla Alokya homes are connected to a Smart speaker and are voice-controlled, regardless of the brand that the residents decide to use. With this project, Birla endeavors to provide homes that offer Bengurulu’s tech-savvy residents, not just a good lifestyle but also a sustainable and efficient ecosystem that is LifeDesigned.

As a part of its growth plans for the next few years, Birla Estates aspires to develop a valuable portfolio of over 200 acres owned by the group which includes the strategically located 30 acre land parcel in Worli Mumbai. They are actively pursuing joint venture deals in Mumbai Metropolitan Region, Bengaluru & Delhi NCR markets as well.

Villaments: a new concept

Villaments combine the best aspects of Villas and Apartments offering both luxury of a villa as well as the vibrancy of apartments. At Birla Alokya every home is a duplex homes with some offering private gardens or terraces additionally.  Some of the features of a villament include the openness and space of a villa as well as the comfort and convenience of an apartment. Bengaluru has been a real estate hot spot, having gained interest from NRIs and high-end property buyers over the last few years.