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CBRE and Streetsense Announce JV to Advise Clients on Creating Compelling Consumer Experiences


Los Angeles – November 17, 2017– CBRE Group, Inc. (NYSE: CBG) today announced it has acquired a 50% interest in Streetsense, a privately-held strategy and design company, creating a joint venture to provide services that help retailers and other clients create compelling consumer experiences.

As part of the strategic investment in Streetsense, CBRE has acquired Streetsense’s retail brokerage operation, which serves clients in the greater Washington, D.C. market. The firm’s17 professionals have joined CBRE and the new brokerage business will be called Streetsense|CBRE. The combination of Streetsense’s and CBRE’s highly talented professionals significantly strengthens CBRE’s presence in the Washington, D.C. market and further solidifies its best-in-class retail offering nationally.

“Streetsense’s focus on ‘creating brands people love and places people love to be will be amplified by CBRE’s powerful service offering, client base and commitment to innovation. Together, westreng then our ability to connect with end-users across industries and geographies, ”said Anthony Buono, CBRE Executive Managing Director, Americas Retail Advisory & Transactions Services.

Streetsense was founded in 2001and has become known for helping clients create emotional connections with their customers through insight-driven strategy and design. With offices in both Washington, D.C. and New York, the firm has created engaging brands, places and consumer experiences for a diverse range of clients including The Ritz-Carlton, JBG Smith, Inter bake Foods, General Growth Properties, Chef Mike Isabella, and the Detroit Economic Growth Corporation.

“With CBRE as our partner, Streetsense is even better positioned to unlock value for brands and places and drive demand for clients,” said Brian Taff, President, Streetsense.“Our nearly 200 creative professionals will greatly benefit from CBRE’s broad range of advisory and transaction capabilities, as well as their international industry relationships. With CBRE, we have a partner that shares our vision to create transformative outcomes for our clients and their customers.”


CBRE’s consumer experience joint venture with Streetsense adds a critical component to CBRE’s toolkit for advising clients on real estate needs amid shifts driven by e-commerce and changing consumer preferences. CBRE’s suite of retail and omnichannel advisory services includes location analytics, store-portfolio optimization, predictive consumer analytics, supply chain services and retail project management.