Century Plyboards has launched an app, called Century Promise. It will provide further peace of mind to customers by ensuring whether they are spending on genuine or a fake plywood brand, said a press release.
The programmatic creative service solutions will provide details on the genuineness of all CenturyPly products through an embedded QR code, it said further.
The company has launched a new digital video to make consumers aware of the new app and its process. The film features renowned actors Rajat Kapoor and June Malia.
Sanjay Agarwal, Managing Director, CenturyPly, said, “ While CenturyPly has always been innovative in terms of developing new products, this time our focus was to channelise this innovation to consumer’s knowledge and awareness about safety of his money.”