Compact Lamps Private Limited, the parent company of brand ‘Orkus’, aims to achieve a revenue of Rs 1,000 crore in the next three years with projections of 30 per cent share from its flagship brand ‘Orkus’ only.
According to a press release, Compact Lamps has rolled out an array of exclusive LED products that include bulbs, panels, spot and tubelights, among others. The company has initially targeted to invest over Rs 100 crorein the next three years to ramp up its LED manufacturing facilities, capabilities as well as the promotion of the new brand.
The release said with its wide network of channel partners, indigenous facilities, strong marketing and promotion, competent R&D & proactive sales and service, ‘Orkus’ has already created strong footprints in the domestic LED market.
To expedite its expansion,Orkus has envisioned a grand pan-India promotion plan based on consumer psychography and customer needs and lighting aspirations. After registering its strong presence in the North, the company has recently forayed in the South through a dealers meet in Coimbatore, Tamil Nadu.
Speaking about the company’s immediate expansion plans, Kapil Gupta, MD, Compact Lamps Pvt. Ltd., said, “We are all set to revolutionise the LED lighting landscape in India with our wide and unmatched range of superior ‘Orkus’ LED products pan-India. Besides expanding our market into metro cities, we are also focusing on developing and strengthening our dealers’ network in Tier-II and Tier-III cities.”