New Delhi: Central Secretariat Services Society (CSSOS) signed up Olympic gold medalist and star wrestler Sushil Kumar as its brand ambassador. Coming on the heels of its maiden foray into the real estate sector, CSSOS, a non-profit working govt. officers welfare society has ventured into the construction and development of affordable housing, clubs, and schools for working and retired officials of central/state govt., PSUs and Banks in L Zone, Dwarka under DDA’s Land Polling Policy as per Delhi’s Master Plan 2021.For the promotion of its project , Aditia Reality Pvt Ltd, developer, promoter and facilitator of CSSOS was looking for a public figure who is not only self-motivated and dynamic but an achiever in his own field.
For this Guru Randhawa and Sushil Kumar roped in as the face of CSSOS where Guru, not only became CSSOS’s member but also accepted to become the face of OFFICERS CLUB and CSSOS Brand Ambassador for their new housing project in the other hand.
‘’Signing up Sushil Kumar and Guru Randhawa as our brand ambassador is in consonance with CSSOS’s philosophy that appreciates authenticity more than anything else. We believe in creating value for our members and our choices of ambassadors are a reflection of that. In their personal capacity too, they have been instrumental in creating awareness about many important social issues in India. Their name is synonymous with sincerity, hard work and dedication. These are values that are completely in sync with CSSOS’s ethos of trust, security and reliability; therefore we felt that Sushil and Guru is the perfect brand ambassador for our company. We are very happy that they have agreed to get associated with us. Going forward, we will try to build on this relationship.” said Neh Srivastava, Under Secretary Ministry of Home Affairs & President, CSSOS.
I am excited to be a part of CSSOS’s growth’s journey as its Brand Ambassador and looking forward to a long and mutually successful association.” said, Bollywood singing sensation Guru Randhawa.
“Sushil Kumar, too, expressed his happiness at the development. He said “I am really excited to be a part of this. This is my first association with a not-for profit organization and that too run by officials under CSR initiative, who make our country run. CSS Officers Society (CSSOS) is a symbol of service unity and epitome of solidarity, the passion and energy that the CSSOS team brings to the table has been a key driver in forging this partnership. I hope that this relationship works out well for both parties.”
CSSOS aim is to provide high-quality affordable dwelling units with green technology for living in a secure and clean environment.