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DHFL signs Shah Rukh Khan as its brand ambassador

NEW DELHI: Housing finance company DHFL on Friday announced Bollywood star Shah Rukh Khan as its brand ambassador. This is DHLF’s first such brand association in its 30 year journey of providing financial access for home buying among customers.

1Kapil Wadhawan, Chairman and Managing Director, DHFL, said, “Today, DHFL is on its way to becoming a large financial services institution, reaching out to customers across the country, with its customised products and solutions. Mr.  Shah Rukh Khan, with his people connect driven by diverse performances, has enthralled Indians over the years. This resonates with our brand philosophy of being able to cater to customers with tailor-made financial options, designed to suit their evolving needs.”

The actor said, “It is an honour to be associated with DHFL. I truly believe that owning a home is the first step towards ensuring a secure and confident future for every family. I personally believe that DHFL’s mission of enabling home ownership amongst every Indian is as relevant today, as it was 30 years ago when DHFL began operations.”

DHFL has been marketing its solutions to customers across 550 locations in India through national and regional level advertisement and event campaigns.

DHFL’s signing with Shah Rukh Khan as its brand ambassador will witness the rollout of a national-level media campaign shortly.