National, November 20, 2017: Makaan.com, part of Elara Technologies Pte Ltd. which also owns Housing.com and PropTiger.com, today announced that it has introduced an Instant App version for Makaan App. Makaan.com is India’s first digital real estate company to have made its app compatible to Google’s Instant Apps, available to Android users. The Makaan Instant App is in line with the brand’s vision of empowering its users with top technology solutions.
With Makaan Instant App, an Android user will now be able to experience the ease of Makaan App without actually having to install it on his/her mobile phone. If a user sends a link to property details from Makaan.com’s website to another user, the recipient will be able to access the details even if he/she doesn’t have the app installed. Whereas, without Instant App, tapping on the link would’ve taken the recipient to the web version of the site.
A user simply has to go to ‘Settings’, select ‘Google’ and then activate ‘Instant Apps’ from the list. He then has to visit Makaan.com website through Google on his mobile phone and engage in the most seamless property search experience ever, similar to using an app. This helps users to save storage space in their phone.
Commenting on the development, Ravi Bhushan, Group CPTO, Housing.com, PropTiger.com and Makaan.com, said, “The usage of mobile phones for transaction purposes has seen a huge surge in India. We have also observed that more than half of Makaan.com’s web traffic is on mobile browsers. In line with the belief of having our customers at the centre of our offerings, it was imperative to invest in a technology like Instant Apps to ensure the best customer experience for all”.
Speaking on the rising demand for this feature, Ravi further added, “Our current engagement metrics on Makaan App is more than 2X better than the web experience. This clearly indicates that if more users start migrating to Instant App, the engagement levels will go up significantly and we will be able to offer better property search experience to more customers.
This service was introduced by Google in May 2017 and Makaan.com is one of the early adopters of this technology. Instant Apps also allows users to first check the interface of any app by selecting ‘Try-It-Now’ before downloading the app.
With 50 bps hike, repo rate at pre-Covid level, home loan set to move northwards
August 5, 2022: The Reserve Bank of India on Friday raised the key lending rate, the repo rate, by 50...
Jaypee Greens Kalypso Court gets OC, becomes first ‘rehabilitated project’ to be completed under the aegis of U.P. RERA
Gautam Budh Nagar/Lucknow: Jaypee Greens Kalypso Court Phase -2 (UPRERAPRJ4695) located in JP Wish Town, Sector 128, Gautam Buddh Nagar...
Yubi launches Real Estate and Infra Financing platform, Yubi Build
Yubi (formerly CredAvenue), has announced the launch of its real estate and infrastructure financing platform, Yubi Build. Yubi Build aims...
After two years, 35% of companies see offices back in almost full swing: Survey
August 4, 2022: According to a C-Suite Survey conducted by Colliers and Awfis, about 35% of the occupiers have seen...
H1 2022 I&L leasing in India touched 12.8 mn sq. ft., supply addition crossed 10 mn sq. ft.
August 04, 2022 – CBRE South Asia Pvt. Ltd, today on Thursday announced the findings of its latest Industrial &...
IBO forays into Tamil Nadu
Chennai, August 3, 2022: Omni-channel destination for home building and renovation, IBO, on Wednesday announced their foray into Tamil Nadu,...
Interviews4 weeks ago
Building an ecosystem where people could work, play and entertain, says BHIVE CEO
New Launches4 weeks ago
Aludecor aims Rs 1100 cr turnover by 2025 from new products and exports business
News4 weeks ago
Office leasing in India records highest-ever quarterly growth of 18.2 mn sq ft in Q2’22
Tech Take3 weeks ago
IoT and M2M: How the two techs differ
News3 weeks ago
Happiest Minds purchases 2.4 lakh sq ft office space in Bengaluru
Tech Take4 weeks ago
Functioning of IoT sensors explained
Interiors4 weeks ago
Bonito Designs join hands with Gauri Khan, Manish Malhotra to offer bespoke home interiors to the first few customers
News3 weeks ago
125 new project registration applications in UP RERA during the period of Jan-June’22