New Delhi, January 14, 2015: Real estate developer, Emaar MGF initiated its annual ‘Gift a Smile’ campaign on Wednesday to bring warmth and happiness in the lives of construction workers. The company has started distributing blankets to the labourers working at its projects pan India.
Over the week the company distributed 10,000 blankets at its various project sites like Emerald Hills, Palm Drive, Palm Garden, Palm Terraces Select and Marbella in Gurgaon; Mohali Hills in Mohali and Gomti Greens in Lucknow. The ‘Gift a Smile’ campaign is one amongst the several CSR initiatives conducted by the company. Under this program, Emaar MGF has distributed 35000 blankets over the years to the construction workers, helping them face the extreme weather conditions in an effective manner.
Shravan Gupta, Executive Vice Chairman & Managing Director, Emaar MGF Land Limited said, “At Emaar MGF, our belief has always been to give back to the society we operate in, especially the communities we engage with. Therefore, we place emphasis on adding value to everything we do for all our stakeholders including our customers and patrons, employees and workers, vendors and partners, government and the humanity at large. We remain committed to our social responsibility by taking these small steps to create and sustain an amicable environment for our communities and associates. It is extremely heartening to spread happiness in the lives of our construction workforce. It is on account of their hard work that we are able to provide our customers with dream homes and office spaces. These small but remarkable initiatives enable us to touch their lives and establish a long-term relationship, thereby uplifting their living standards and building a strong workforce.”