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Experion Group Forays Into Amritsar, Punjab


launches EXPERION VIRSA, an integrated township on G.T Road, National Highway- 44  Amritsar

Amritsar: October, 18th 2019 : Experion Group, a 100% FDI funded real estate group  launched  Experion Virsa , a 93.5 acres integrated township in the holy city of Punjab – Amritsar.

Strategically located on GT Road , NH-44 with seamless access from domestic & international airports, railway station, and the spiritual & pilgrimage site  Harmandir Sahib (Golden Temple), Experion Virsa is a tribute to the thriving and hearty lifestyle of the people of Punjab.

Being envisaged to become a discerning gated development, the township is aimed to be self-reliant with all modern facilities and amenities for modern lifestyle. With plots ranging from 153 to 633, the township will have facilities such as supermarket, community center, multi-purpose courts, hockey and football grounds, kids play area, lawn tennis court, cycle tracks, etc.

With inspiration drawn from the local life of natives where celebration of open spaces, community living, and social interaction forms the cultural fabric of the city, Experion Virsa serves to meet traditional with the modern. The architectural layout and the theme of the town and landscape are based on number five that signifies auspiciousness. The theme-based township with wide boulevards, open parks is being built on the principle of sustainability that attempts to conserve natural resources. Rainwater harvesting and other advanced recycling systems will be deployed for managing the ecosystem.


Speaking on the development, Mr. BK Malagi, COO Experion Developers said, “We are extremely delighted to bring our brand to Amritsar. Being the second-largest development within our township portfolio, Experion Virsa is reflective of our brand philosophy and testifies our steady business growth and expansion within India. Virsa is being designed and built for modern living in keeping with deeply rooted traditional values and respect for the environment.”

Adding further Dr. Ananta Singh Raghuvanshi, Senior Executive Director Experion Developers  said, “Experion Virsa will not merely be a brick and mortar township but an architectural marvel with  definitive design, strong character and a native soul.  Built on passion, the proud owners of Virsa will not just own a piece of land but an invaluable asset that will become a proud part of the family legacy.”