Gaurav Gupta, General Secretary, Raj Nagar Extn Association & Director, SG Estates

As far as social media is concerned, realtors have found successes in sales as well as and brand building in some way or the other through their mass audience. Despite this, a customer needs to keep in mind that a lot of information on social media nowadays is misleading as it is very difficult to gauge the authencity of information posted on the social media. Though social media has both positive and negative impacts, it must not be ignored as a guiding factor for the realty sector. Customer should visit the past projects of the developer and the on-ground locations before making any decisions.

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