Godrej & Boyce, the flagship company of Godrej Group, announced on August 24 that its business unit, Godrej Locks & Architectural Fittings and Systems (GLAFS), has launched ‘Godrej Value Co-creators Club’ (GVCC), a first-of-its-kind initiative for the architect and interior designer (AID) community.
According to a press release, the programme is built around providing exclusive member benefits and extending support with design-thinking insights to drive innovation, while also garnering inputs from the AID community towards bringing the right product offerings and solutions for the end consumers, clients, and partners.
Through the GVCC programme, the company is looking at generating co-creation opportunities and increasing awareness about solutions offered by Godrej Locks & Architectural fittings and systems which cater to industries like hospitality, healthcare, corporate offices and IT.
Shyam Motwani, EVP & Business Head at Godrej Locks & Architectural Fittings and Systems, said, “The AID community has been an integral part of our business and hence it is important for us to always support them along their growth journey. We have been working with architects for multiple projects, but this is for the first time that we have initiated a programme such as this, to bring about a synergy by gathering the pool of their experience and knowledge under one roof.”
Motwani further said that Godrej Value Co-creators Club is an initiative whereby “we plan to have a harmonious blend of our brand’s Thought Leadership and the AIDs’ creativity to create greater value for our end-consumers, clients and partners. The aim is to increase the contribution of this AID community by four folds in the next four years through this initiative.”
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