Mumbai-based The Guardian Real Estate Advisory has launched a campaign, called Eco-Utsav Contest 2021, under which it will reward those who celebrate Ganesh Utsav in a sustainable way and encourage them to adapt eco-friendly idols, sustainable decorations and artificial immersions.
The company has chosen Marathi television actress Jui Gadkari as the face of the campaign.
According to a press release, the Contest will be open for all on the company’s official Facebook and Instagram handles. People can participate in any or all of the three categories, Eco-Bappa, Eco-Friendly Decoration and Artificial Immersion, and the best entries will be honoured with prizes on a daily basis, aid the release.
Jayesh Rathod, JMD of the Guardians, said, “We have come up with this initiative to reinforce the necessity for environment conservation and sustainability by urging people to adopt eco-friendly practices while celebrating the festival.”