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House of Hiranandani Celebrates I-Day with #FreeInside Campaign


House of Hiranandani celebrated the 74th Independence Day with the #FreeInside, a social media campaign that allowed people to showcase what independence meant for them while they stayed at their homes during the coronavirus-induced lockdown times.

The core idea of the campaign, said a press release, was to bring a positive side of life when everyone is struck by fear and anxiety due to the infection.

Launched on August 7, the campaign included an online contest where people shared their video bytes and Instagram reels about what made them feel #FreeInside in the past few months of lockdown. Participants sharing top three entries will be offered gifts and vouchers, added the release.

House of Hiranandani also shared its version of freedom through a video. It showcased the manner in which a House of Hiranandani home offers freedom to live a holistic life with its spacious homes, best-in-class amenities, lush green landscapes and engaging and lively communities.

Speaking about the campaign, Prashin Jhobalia, V-P Marketing Strategy, House of Hiranandani, said: “With this campaign we wanted our audience to see the better side of life as they remained indoors. The campaign provided our audience with a platform to share their happy moments of life experienced during lockdown.”