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News launches its new ad campaign

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Online real estate portal has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring renowned Bollywood actors Manoj Bajpayee and Rajkummar Rao.

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To be promoted across TV and digital media, the campaign will run for the next 15 months and it will involve a total expense of nearly Rs. 40 crore across varied platforms.

The first two ads featuring Bajpayee and Rao, as a home-owner and a homebuyer respectively, will target the television audience during the upcoming India-England Test Series and the well-known talk show – The Kapil Sharma Show, as well as other leading entertainment programmes like Big Boss and Tarak Mehta Ka Ulta Chashma.

The Elara Technologies-owned portal will tap digital platforms frequented by millennial to launch the remaining two ads targeting the renting and property-related services segments.

Dhruv AgarwalaTalking about the campaign, Dhruv Agarwala, Group CEO,, & said: “As a digital real estate company,, with its wide range of technology-enabled services helps buyers, sellers, renters and property owners find end-to-end solutions and provides assistance at every step of their transactional journey. Our new multi-film campaign is a reflection of this commitment that makes to its customers.”