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Housing.com launches its new ad campaign

Online real estate portal Housing.com has launched its new TV and digital advertising campaign ‘Yahaan Search Khatam Karo’, starring renowned Bollywood actors Manoj Bajpayee and Rajkummar Rao.

To be promoted across TV and digital media, the campaign will run for the next 15 months and it will involve a total expense of nearly Rs. 40 crore across varied platforms.

The first two ads featuring Bajpayee and Rao, as a home-owner and a homebuyer respectively, will target the television audience during the upcoming India-England Test Series and the well-known talk show – The Kapil Sharma Show, as well as other leading entertainment programmes like Big Boss and Tarak Mehta Ka Ulta Chashma.

The Elara Technologies-owned portal will tap digital platforms frequented by millennial to launch the remaining two ads targeting the renting and property-related services segments.

Talking about the campaign, Dhruv Agarwala, Group CEO, Housing.com, Makaan.com & PropTiger.com said: “As a digital real estate company, Housing.com, with its wide range of technology-enabled services helps buyers, sellers, renters and property owners find end-to-end solutions and provides assistance at every step of their transactional journey. Our new multi-film campaign is a reflection of this commitment that Housing.com makes to its customers.”