How creativity and technology in Coworking Spaces luring today’s Corporates?

By Aditya Verma, Founder & CEO, The Office Pass (TOP)

When you talk of the benefits of coworking, convenience and cost optimization are the benefits that come to mind.  There’s no denying the importance of these factors but they are not the only reason for the growing popularity of coworking for corporates.

Today, several global giants including Microsoft, Apple and Facebook have teams working from tech-savvy coworking office spaces. The number of coworking spaces worldwide has already crossed the 20,000 mark and by 2024, it is expected to be over 40,000. 

Along with the cost factor, corporates and entrepreneurs are being attracted to these spaces for the creativity, innovation, and technology on offer. Here’s why:

Exposure to people from diverse industries

While joining a coworking space does not guarantee a sudden spurt in creativity, it does stimulate the mind into thinking differently. 

A coworking office space brings together people from diverse backgrounds and industries at varying stages of their careers. This includes professionals working with start-ups, SMEs and large-scale corporations, freelancers and remote workers. You have designers and web developers sitting beside lawyers and financial managers.

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As with their professional qualifications, they also differ by personality type. You have extroverts as well as introverts. The benefit of being a part of such a diverse community is that members get exposed to new ideas and out-of-the-box solutions. 

Accomplished professionals working out of coworking spaces are usually open to the idea of mentoring people. Hence, when you’re faced with a challenge, you can ask for help and find it more easily. 

Collaborative environment

After experiencing its benefits during the pandemic, remote working is becoming increasingly common for corporates. However, there are two sides to the coin. Communication and collaboration are amongst the top challenges associated with remote working. It’s one of the reasons why coworking spaces are gaining popularity. 

Coworking spaces are designed to be environments that foster collaboration. It begins with the layout. A creative coworking space will offer a variety of workspaces. There is space where people can work independently with minimal distractions and shared desk spaces where people can brainstorm and collaborate on projects. 

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A survey found that a majority of coworking members prefer to sit in an open workspace where they can interact with other people. A study found that chance encounters between people improves performance.

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If you choose a hot desk plan, you may find yourself sitting next to a new person every day. And, every new person you meet is an opportunity to learn something new.

After-work networking events

Networking opportunities are another reason for the growing popularity of coworking for large business ventures. The shared workspace becomes a common ground to build meaningful relationships. Along with desks and chairs, coworking spaces typically also have social zones where people can interact in an informal setting. 

In addition to this form of organic networking, coworking space providers also often organize after-work events designed specifically to open networking doors. These events can range from BBQs and game nights to pitch evenings, milestone celebrations and product demo days. A survey found that coworking helped 82% of the respondents expand their professional networks

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These events and networking opportunities help start-ups learn from the stories of more established ventures and simultaneously give larger MNCs a closer look at emerging ideas and technologies being developed by young entrepreneurs. Leveraging each other’s resources helps you stay ahead of the technological curve and can give you an edge over the competition. 

Reliable Wi-fi

Remote working relies heavily on having a good internet connection. This is one of the most common challenges faced by people working from homes and cafes. In fact, 52% of a survey’s respondents listed internet speed/ connectivity as one of their top work-from-home challenges. The issue snowballs when you also need to attend video conferences since VoIP software is dependent on internet connectivity. 

It’s one of the reasons people choose coworking spaces over cafes. Here, you know the internet speed is consistent and reliable. There’s minimal fear of having a network problem or having browsing speeds suddenly drop. 

The result, remote workers can be more productive and use their time more efficiently. 

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Hi-Tech work tools

It’s not just internet connectivity that draws corporates to coworking spaces. These spaces also give remote workers access to a variety of hi-tech tools. We’re not talking about just printers and fax machines. If you choose the right coworking space, you can get access to tools like video projectors, video conferencing systems, etc. 

Members can book meeting/conference rooms and use these hi-tech tools to host remote meetings, conferences and presentations to other team members as well as clients. Some coworking spaces also have features like phone booths where members can have a distraction-free phone conversation. 

In conclusion

Coworking spaces offer much more than just cost-effective desk space. The right coworking location can be the ideal community to foster creative thinking and innovative processes. Experiencing these benefits comes down to choosing the right coworking office. 

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A coworking space like The Office Pass (TOP) is designed to encourage member interaction and collaboration. Fully furnished and equipped with a range of hi-tech tools, these coworking spaces are ready to work from the instant you become a member. 

They foster creativity and are beneficial to companies of all sizes. TOP has coworking spaces in major cities like Noida, Delhi and Gurgaon. Reach out to us at +91 89998 28282 to find out more.

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