HSIL forays into consumer products business; launches water heaters

Sanitaryware company HSIL Limited on Wednesday announced its foray into the consumer products business.

At a press conference in New Delhi, the company announced that it has entered into a co-branded marketing arrangement with Groupe Atlantic, France, a specialist thermal comfort solution provider, to introduce a range of water heaters in the domestic market.

Co-branded as ‘hindware-atlantic’, the water heating range will offer the best of both brands’ prowess, said a release issued by HSIL.

Speaking at the launch, Sandip Somany, Joint Managing Director, HSIL Ltd, said, “We are delighted to associate with Groupe Atlantic and bring in their know-how to venture into a new business division.”

Giles Romagné, Managing Director, Groupe Atlantic, said, “The water heater market in India is expected to cross $300 million in FY16 and provides extensive opportunity for growth and expansion for us. I am pleased to be working with HSIL Limited that has etched a household name with its brand ‘hindware’.”

The release said ‘hindware-atlantic’ water heaters will be available in metros, mini metros and Tier-1 and 2 towns to begin with through distribution channels across electrical, CDIT, and organised retail outlets. Special brand experience zones will be created within these stores to attract traffic.

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Additionally, through an agreement with online marketplace Snapdeal, ‘hindware-atlantic’ water heaters will be made available through the e-commerce route.

Tony Navin, Senior Vice-President, Electronics and Home, Snapdeal, said, “We are extremely happy to partner with HSIL as it forays into consumer products business with the launch of superior range of water heaters.”