Yukti Nagpal joined Gulshan Homz, the real estate company run by her father, with the mission of providing not just homes but lifestyles to people. The journey has been phenomenal.
Some of the features that can be looked out for in wellness home may include air-purifier installed apartments, clubhouse serving detoxed water and terraces with sunbathing decks.
It is not about putting one air purification unit; wellness home is a holistic approach. Just one feature in the project does not make it a wellness home; it has to be a complete package.
Every feature in Gulshan Dynasty is thoughtfully placed and research-oriented. It is a product which is made keeping in mind the millennial who have travelled across the world.
She has grown up seeing her family working tirelessly to make the construction business more than just ‘brick and mortar’. After completing her schooling and internship, Yukti Nagpal joined Gulshan Homz, the real estate company run by her father, with the same mission of providing not just homes but lifestyles to people. The journey, she says, has been phenomenal and “my target is to change the perception of people that developers are interested only in delivering a project without paying heed to the customers’ needs.”
As the Director of the company, she manages and heads the entire marketing planning cycle to ensure brand aesthetics at every touch-point to achieve brand equity and brand image. She is also involved at every stage, from conceiving a project with architects to planning the best value to accomplish the same, work out the construction timelines and accordingly plan the sales and marketing of the project and ensure that post-sale process surely increase with the help of CRM.
In a chat with Realty & More Editor, Ms Nagpal says, “For me, the quality of life is important and I would like to give that to all my customers. The following are the excerpts from the brief conversation:
Palash Roy: How do we define wellness homes?
Yukti Nagpal: It is a home that is specially designed to inculcate the habits of a healthy lifestyle into your day-to-day life. Some of the features that can be looked out for in wellness home may include air-purifier installed apartments, clubhouse serving detoxed water, terraces with sunbathing decks, hydroponic farming, gardens with yoga and meditation centres, medicinal trees inside the complex and much more. The complex should encourage you to think about your health on a daily basis.
PR: How does one figure out a wellness home from a marketing gimmick?
YN: It is the same thing when people talk about luxury. Everybody wants to speak about their project as a luxury project. Now everybody is talking about wellness. To differentiate, you have to get into technicality the developer is offering. It is not about putting one air purification unit; wellness home is a holistic approach. Just one feature in the project does not make it a wellness home; it has to be a complete package. You have to go into the depth and research about the features being offered. One should also check that the building certification by IGBC on their website where they classify a home, gold-rated, platinum-rated, etc. Trust the certification and not the developer’s words.
PR: Tell us more about your latest offering, Gulshan Dynasty.
YN: It is the first project that I have conceived, along with my bosses, of course. It is a well-researched project for which I have been personally researching for the last two and a half years before we decided to put it on paper. Every feature in Gulshan Dynasty is thoughtfully placed and research-oriented. It is a product which is made keeping in mind the millennials; who have travelled across the world and want their home to be more than just four walls of concrete. It is a product created, or rather planned, for this generation, who is looking for convenience and self-sustained living.
PR: Do you think the market has an appetite for such kind of a premium project?
YN: Absolutely! People are now paranoid about health, and about things that could go wrong because of this pandemic. So today, people value life more than they ever did. Earlier, people used to spend on useless things, but not anymore. Today, a person will be more than willing to spend money judiciously and that involves buying a property that takes care of his health. I don’t think we could have launched this product at a better time, when everybody is concerned about their health, their well-being and how their next home should be. The demand has also increased because a person staying in a rented apartment for this five-month lockdown period has suffered a lot. The need for having their own home is more than ever amidst this pandemic.