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Innov8 pivots to ‘5 minutes to metro’ strategy 

New Delhi, May 11, 2023: Co-working start-up, Innov8, announced that it is now pivoting to a ‘5 mins to a metro station’ strategy, where it will only open new co-working centers near metro stations and key arterial roads across top business cities pan India. It has witnessed over 90% occupancy, high demand and healthy rentals in its co-working centres across the country which are within five minutes to metro stations. As work from office returns even in startups, which form a significant part of Innov8’s customer base, ease of public commute is a major draw. 

Talking about their renewed approach and expansion, Dr. Ritesh Malik, Founder of Innov8 said “According to a recent survey 64% of working professionals prefer to work close to public transport links. By setting up co-working spaces at transit locations, businesses can access a larger pool of talent, as people who rely on public transit for commuting will have easier access to these locations. Setting up co-working spaces in transit locations also help reduce commute time, improve work-life balance and in turn increase productivity. Co-working spaces at such prime locations are also a sustainable choice and helps not just the individuals but even companies save spends that would otherwise go in providing transport services to officegoers.”

Pankhuri Sakhuja, Business Head of Innov8 added, “As a business, we understand the value of location and how it impacts productivity. Being situated near key transit points is crucial for our coworking spaces, as it allows our members to easily access our space, no matter where they’re coming from. We believe that by providing a convenient and accessible location, we’re not just helping save time and money on commute, but we’re also contributing to the overall success and growth of the business.”