Integrated Township Living Finds Growing Acceptance Amongst New Homebuyers

Aug 14, 2024: Integrated townships have picked up pace over the past couple of years. Township living, defined as living in a city within a city, is fast catching up with buyers looking for state-of-the-art infrastructure and homes that offer holistic lifestyles along with fast appreciation in capital values. These planned urban developments are designed to be structurally organized with adequate infrastructure and provide varied amenities.  

Amidst the constant evolution in lifestyle preferences, integrated townships are increasingly gaining momentum among new-age homebuyers seeking a blend of health, luxury, and vibrant community life within a self-contained ecosystem. These townships are redefining the luxury living experience, offering various housing options comprising high-rise and low-rise developments, independent floors, plotted developments, and more. In line with the evolving buyers’ preferences, developers are creating self-sustained townships offering a wholesome living experience.

Sandeep Chhillar, Founder & Chairman, Landmark Group says, “A township elevates the contemporary lifestyle to new heights which became especially clear during the pandemic when the benefits of living in such integrated communities were fully realized. Nowadays, townships have surged in popularity due to their all-encompassing nature. They offer diverse amenities, from convenient shopping to education and recreation, all within the community, greatly enhancing their appeal to a wide audience. With their capacity to foster a seamless blend of convenience, security, and community living, these townships stand as testaments to the transformative power of integrated living in shaping the future of urban dwellings in India’s burgeoning cities.”

Buyers across age groups look for spacious homes complemented by green open spaces, recreational spaces, and a comprehensive living experience. Industry reports from 2021 highlight that India witnessed around 108 significant integrated township projects catering to the evolving needs of homebuyers seeking a holistic lifestyle.

Shantanu Gambhir, MD, RISE Infraventures says, “Townships, with their complete range of amenities, define the concept of modern living. Over the years, new-age homebuyers have acknowledged the significance of self-contained living spaces, prompting a deeper appreciation for the advantages of integrated townships. As a one-stop destination for all the necessities of daily life, these townships have enhanced the overall growth potential of metro cities, making them a promising real estate destination in India.” 

Among the category of homebuyers, millennials account for over a quarter of the country’s population and emerge as a powerful stakeholder in the consumer market. Recent surveys revealed that 61% of millennial property buyers in emerging cities are end-users seeking spacious living environments and enhanced work arrangements. 

Thus, the increasing number of millennial homebuyers demonstrates that the trend is here to stay.

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Prateek Tiwari, MD, Prateek Group says “As buyers’ lifestyle preferences are changing, the concept of integrated townships cater to their desires, offering convenience and a comprehensive living experience. The core idea of these townships is to provide residents with everything they need within a single, self-sufficient enclave. From shopping, schooling, healthcare facilities, entertainment options, and even recreational activities, name any facility, and you will find it inside the complex. Hence, elevating the living experience within their secure perimeters, the integrated townships are redefining modern living standards in the rapidly evolving Indian real estate sector.” 

Besides, India’s real estate market has grown significantly in major tier 2 and 3 cities. The rising realty prices have also propelled the demand for integrated townships in these cities. To meet these demands, real estate developers are extending their footprints and transforming these cities into new frontiers of real estate development. Tier 2 and 3 cities have become the hub for integrated townships because they have a vast unexplored plot area to develop big townships to cater to buyers’ contemporary expectations and lifestyles.

Prasoon Chauhan, Founder and CEO of Aurika Homes says, “Integrated townships offer everything modern homebuyers seek: a self-sustained living environment with essential amenities, leisure spaces, and green areas. These communities provide a complete lifestyle package, making them an increasingly popular choice among the new homebuyers.” 

As real estate in cities grows and expands, integrated townships emerge as the epitome of comfort, convenience, and connection with vibrant and sustainable communities. These factors have led to the emergence of townships as a preferred choice among homebuyers and investors. With the developer’s emphasis on providing amenities to the residents, townships are the next frontiers of real estate growth.