The Kanodia Group organised ‘Concrete Gold Cement’ for excellence in quality and best customer service for its dealers, at Pearl Grand, Kaushambi in Ghaziabad on February 1.
This first-ever dealers’ meet was attended by dealers, stockists and sales personnel from Western UP, Uttarakhand and Haryana. They were prized with cars, ACs, fridges and TVs etc. on the occasion, said a press release issued by the company.
Speaking at the event, A Pradhan, Chief of Marketing at Kanodia Cement, said the Group is set to add 1.5 million tonne capacity at its state-of-the-art plant located at Amethi in Uttar Pradesh. Currently, the plant has a capacity of 3.5 million tonnes. He said that ‘Concrete Gold Cement’ has established its sales network in Western UP, Uttarakhand and Haryana and it was committed to fulfilling its rapidly-growing demand in these regions.
PP Singh, President, Marketing, briefed dealers about the various activities which the company is involved in. He said to popularise and take the brand forward, the company will further intensify its marketing activities such as onsite vans, awareness, training activities and technical assistance activities for customer services. He said it was due to the efforts of its sales force that ‘Concrete Gold Cement’ has been able to establish itself in far-flung regions.