Servokon MD Haji Kamruddin in conversation with R&M;
With his company’s strong commitment to complying with all consumer protection initiatives and safety standards, Servokon MD Haji Kamruddin sees obtaining dual certification of BEE and BIS from two different authorities as the most pressing issue faced by transformer manufacturers. The unavailability of a single window for obtaining these certifications is matter of grave concern, according to him. As one of the leading manufacturers and exporters of power conditioning products in the Industry, Servokon, he says, has established a testing laboratory and R&D Department equipped with hi-tech machines to carry out quality tests on various products rolled out by his company. Realty & More recently spoke to Haji Kamruddin, Managing Director of Servokon Systems Limited, to know more about all these and also to seek his views on GST and other issues related to the industry.
The following is the text of the interview:
Realty & More: What is the new technology that Servokon has bought to the market?
Haji Kamruddin: Servokon produces a wide range of stabilisers in different categories and, in particular, it is India’s Number One company in manufacturing Servo stabilisers. Servokon is also among the leading manufacturers of AC stabilisers and mainline stabilizers in the country.
We have maintained a quality standard in our product line and all our products conform to the IS 9815-94 specifications. Before dispatching the products, we make sure that each and every electrical item is subjected to insulation resistance test, di-electric test and insulation oil test. For all these quality tests, we have specially established a testing laboratory and R&D Department equipped with hi-tech machines and equipment.
R&M: What has been the impact of GST on electrical industry?
HK: From manufacturers to end-consumers, GST has the concept of seamless flow of input tax credit across the supply chain which includes fabricators, assemblers, dealers and distributers. So, the overall impact of GST is negligible.
R&M: Are any new launches in the pipeline as the summer is approaching?
HK: We are all set to launch a wide range of products in the approaching season. We continue our commitment towards innovation and strive to provide our customers with products that meet, and even exceed, their expectations.
- Before dispatching the products, we make sure that each electrical item is subjected to insulation resistance test, di-electric test and insulation oil test.
- We continue our commitment towards innovation and strive to provide our customers with products that meet, and even exceed, their expectations.
- We started with an original and innovative approach for manufacturing a modular range of power conditioning equipment. Today, we are a known name in the power conditioning and UPS industry.
- The BEE and BIS certifications are helpful in applying quality control measures and offering advantages such as improvement in brand image, facilitation of standardisation and cutting down costs by avoiding defective production.
- Servokon has embarked on a strategic plan to strengthen its network pan-India to provide seamless aftersales services and on-time maintenance to its customers
R&M: Can you please trace in brief the journey of Servokon, which is a known name in the industry today?
HK: Servokon Systems Ltd was incepted in 1995 with the sole motive of providing excellent and reliable power conditioning solutions. Continuously expanding spectrum at global marketplace with our quality power conditioning products, we have been growing remarkably since then. With an ISO certification, Servokon is growing at a fast pace in developing power conditioning equipment for its clients. We started with an original and innovative approach for manufacturing a modular range of power conditioning equipment. Today, we are a known name in the power conditioning and UPS industry.
R&M: What are the main challenges that the industry is facing and what solution do you suggest?
HK: The distribution transformer manufacturing segment is poised for fast- paced growth despite some challenges in its way. The most pressing issue faced by the manufacturers is to obtain dual certification of BEE and BIS from two different authorities.
As one of the leading manufacturers and exporters of power conditioning products in the Industry, Servokon remains committed to complying with all applicable consumer protection initiatives and safety standards through rigorous safety assessment and a series of tests for energy efficiency of all our products including the distribution transformers before they are placed on the market. We believe maintenance of a satisfactory level of quality is essential for any brand to achieve commendable success.
The BEE and BIS certifications are also helpful in applying quality control measures and offering advantages such as improvement in the brand image, facilitation of standardisation and cutting down costs by avoiding defective production. Simultaneously they make the companies competitive by helping in accurate prediction of costs involved. Moreover, these certifications become helpful in selling the products in highly competitive international markets where quality assurance is a must.
The only point of concern for the industry is the unavailability of a single window for obtaining these certifications at one place.
R&M: Today companies are judged on their products as well as aftersales service. How is Servokon prepared for this? What are your strategies and plans?
HK: Servokon has already embarked on a strategic plan to strengthen its network pan-India to provide seamless aftersales services and on-time maintenance to its customers. We already have strong dealer and distributor networks to meet the growing requirement. Simultaneously, we are also running a nationwide campaign to appoint more and more dealers and distributors pan-India. Recently we held a mega dealers’ meet at Jammu and it received a tremendous response. More than 250 Servokon dealers and distributors from J&K had thronged the venue to witness the amazing growth streak of Servokon.
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