LIXIL, the maker of water and housing products, has announced the launch of American Standard Design Award (ASDA) 2022.
The competition aims to bring the design community across the Asia-Pacific (APAC) together to develop purposeful function that is inspired by the next generation of designers, said a press release.
It seeks to promote the user-centric design philosophy that guides the American Standard brand in delivering dependable bathroom solutions that combine thoughtful designs and innovative technologies, the release said further.
The ASDA, it said, allows students to showcase their craft and introduce the concept of a purposeful and thoughtful design through innovations that address daily consumer issues.
“American Standard, one of LIXIL’s portfolio global brands, has an unmatched legacy of quality and innovation for over 140 years. Through its brand philosophy of designing innovative and purposeful bathroom designs, we decided to create a platform for budding designers of the future to be able to showcase their creativity and innovation. The ASDA will allow the design community to collaborate, push boundaries, and create solutions that meet the needs of an ever-evolving world,” said Antoine Besseyre Des Horts, Leader, LIXIL Global Design, Asia.
