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Luxury is stable in spite of Covid scare: experts


New Delhi: Realty Webseries which is being organised by Realty & More and ICCPL, moved to the theme ‘Future of Luxury Housing Post Covid’ in its 7th edition of the webinar. Experts discussed the role of digital in marketing luxury projects, the importance of location, new demand that is expected to come post-COVID, etc. The panel included Nayan Raheja of Raheja Developers; Yukti Nagpal, Director, Gulshan Homz; Vikas Wadhawan, Group CFO, Housing.com, PropTiger.com & Makaan.com; Karan Kumar, CMO, DLF Ltd; Amit Goyal, CEO, Sothebys International Realty; Mona Jalota, founder, Krypton Global Investments; and Ananta Raghuvanshi, Sr. ED, Sales & Marketing, Experion.
Feeling more bullish about the luxury market, Nayan Raheja of Raheja Developer said, “I see far fewer numbers moving in mid-segment because of job security but luxury is doing good. Last month we did the highest sales because of two projects in Delhi and Gurugram. I see a new segment opening up which is the farmhouse where people are isolated yet connected. People want access to open space. People who are stuck in apartments will be missing freedom of the farm. There will be an emergence of shifting to large spaces as nothing is more important than the well-being and people have now realized it more than ever. That emergence is happening and we can see that in numbers.”
Realty WEB SERIES is an array of webinars being held with industry stalwarts to delve into the ideas and strategies which would eventually help the sector sail through the pandemic phase. The webinars have been hugely successful with lacs of viewers and hundreds of media houses participating in the e-event.
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