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Magicbricks rolls out tech-driven Solution Know Your Tenant (KYT)’, for landlords 

New Delhi, June 6, 2023 Magicbricks, announced launch of Know Your Tenant (KYT), a technology-based home rental process.

A press release issued by the company says that KYT facilitates seamless conversations between landlords and potential tenants through chat windows integrated within the Magicbricks platform. This feature maintains the privacy of both parties by not sharing contact information unless mutually agreed upon, ensuring a secure and confidential exchange. By enabling relevant and informed discussions, KYT significantly reduces the risk of leasing to unreliable or unsuitable tenants, fostering more successful tenant-landlord matches. 

Commenting on the launch of Know Your Tenant, Rohit Manghnani, Chief Product Officer at Magicbricks, stated, “According to Magicbricks’ latest Rent Update, between January and March 2023, rent demand across India increased 7.3% QoQ and 3.3% YoY and is expected to persist. The introduction of the Know Your Tenant (KYT) feature is aimed at supporting landlords in their decision-making process by taking into account their preferences.”