New Delhi: Integrated centre for consultancy pvt Ltd (ICCPL), country’s leading PR agency has posted a robust growth of over 75.6% per cent in FY 19-20. The growth has been majorly because of its expansion in newer cities and the increased number of clients in Delhi/NCR.
ICCPL during FY 19-20 expanded its business in newer cities like Mumbai, Bengaluru, Lucknow and tier II cities like Karnal, Sohna, Dehradun and other smaller cities. It also acquired clients in respective cities. Along with expansion, the agency has strengthened its base in Delhi-NCR by increasing its clientele and also expanding its domain to newer sectors like co-working, start ups, e-commerce, technology and automobile along with its strong hold in real estate, education and hospitality.
Real estate has been ICCPL’s core forte of working and with the sector reviving, the agency saw an increase of over 30 percent in its clientele for real estate and acquired new clients like CREDAI (chapter), Raheja Developers, Bhumika Group, Migsun, Sunworld, Gillco, Pacific Group, Shri Group, 360 realtors and many more. In other sectors it’s prominent client acquisitions were of brands like OYO, NASSCOM and few others, where the agency has been managing the entire regional mandate for these accounts across multiple cities in the country. The agency also managed numerous political campaigns for prominent parties during 2019 Lok Sabha Elections. The agency excelled in managing digital and public relation campaigns and was amongst the most preferred agencies during the elections.
“FY 19-20, has been quite gratifying for us. We not just acquired new clients but also expanded our team by hiring industry’s experienced talents. Along with strengthening our base in Noida, Delhi and Gurgaon, we also expanded our business to other cities and strengthened our position as a prominent national PR firm in the country. Along with expansion we also won many coveted awards for our work this year”, said Dushyant Sinha, founder of the ICCPL Group.
The agency had started its operations in 2012 and since then has serviced over 150+ clients. The agency would be one of the rarest agencies globally which retains most of the accounts it acquires and acquires client majorly on references without being dependent upon a sales team.
The agency today has one of the largest portfolio of clients in Real Estate, Education and Hospitality sector, across the country. Headquartered in NCR, the agency has been operating in more than 22 cities across the country and also overseas in countries like UAE, UK and Singapore.