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Pacific Mall partners with Tihar Jail to promote TJs – “Redefining Life Behind Bars”


New Delhi, 16th August 2016- Inmates of Tihar Jail finally get their break. Pacific Mall has entered into an association with Tihar Jail to sell products manufactured by in-house prisoners, at Pacific Mall, Tagore Garden from 16th till 19th August 2016. The exhibition themed “Redefining Life Behind Bars” under their brand TJ’s will have a wide range of products manufactured by the prison inmates ranging from rakhis to bakery and confectionery items, handicrafts, designer candles & lamps, recycled hand-made paper products, handlooms etc. will be on display at the ‘Salt Food Court @ Pacific Mall’.

Commenting on the initiative Salim Roopani, Centre Director – Pacific Mall said; “TJ’s is a great initiative and we are proud to support the cause and be associated with it. This initiative is a part of our efforts to give back to the society encouraging and promoting this initiative by Tihar aimed at creating a positive environment for the inmates channelising their energies to learn and create products that will be helpful to them later on in life.”

Pacific Mall regularly supports similar initiatives as a part of their CSR initiatives, frequently inviting NGOs and other voluntary organizations to put up stalls and exhibitions that will help them promote their cause and spread awareness.

TJ’s is a brand developed with a non-commercial and non-profit objective. The exhibition is a huge step to bring visibility to the products and they will be within reach of the buyer and at the same time providing an opportunity of rehabilitation to the prison inmates of Tihar Jail by channelising their energy towards a positive direction.