Bathroom solutions brand Parryware on Wednesday launched display studio at ABW Towers, Iffco Towers, Gurgaon. The studio, with 2,600 sq. feet of retail area offering empirical look of bathroom products, was inaugurated by Pau Abello, MD, Roca Bathrooms Products Pvt. Ltd.
According to a press release Parryware offers a realistic zone to the customers and influencers; architects, interior designers and B2B buyers alike to envision, recommend and design bathrooms of choice that serves as a one-stop destination for redefining your bathroom spaces. To further establish market presence, the company is targeting to expand retail presence by increasing its dealership network to 1,100 direct dealers by the end of FY 2016-17 across 50 cities of India.
The press release said, the company, already has seven manufacturing units across key regions of India, will also be ramping up production capacity with a planned investment of Rs 150 crore in the coming years to have an extensive R&D and new product launches.
In addition to this new Parryware Display Studio, the company is targeting to expand retail presence by increasing its dealership network in tier 2 & 3 cities – maintaining extreme focus on quality, launch new businesses and new channels across India.
Pau Abello, MD, Roca Bathrooms Products Pvt. Ltd., said, “The launch of Parryware Display Studio is a significant achievement for us and underlines the importance of being available offline to the target audience and increases consumer connect with the brand. Parryware’s new Display Studio will cover the entire range of its innovative and best-in-class products to enhance one’s bathroom space. As a company, we are focused on providing complete customer satisfaction and with the industry adopting the latest technology.”