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Piramal Capital & Housing Finance and API Holdings Partner for Financing Healthcare Ecosystem


Mumbai, November 25, 2021: Piramal Capital & Housing Finance Limited (PCHFL), the wholly owned subsidiary of Piramal Enterprises Limited, on Thursday announced its strategic partnership with API Holdings Limited (API Holdings) through its digital platform Retailio. The partnership aims at synergizing respective capabilities to provide efficient and seamless financing solutions to consumers, retailers and merchants in the API Holdings’ healthcare ecosystem.

Under this partnership, PCHFL Finance has earmarked an initial amount of Rs 100 crore for disbursement by March 2022, which will get upsized basis initial market response.

Further, PCHFL will provide solutions like Buy Now Pay Later (BNPL) for consumers and merchants, multi-collateral loans for retailers, supply chain financing, hospital financing, invoice discounting, among others. This alliance leverages the strengths of both companies, making this a winning proposition for all stakeholders, thereby expanding the reach and tap new customers.

Jairam SridharanOn the partnership, Jairam Sridharan, MD, Piramal Capital & Housing Finance Limited said, “We are pleased to partner with API Holdings to provide tech-enabled financing solutions to fulfill the healthcare needs of their customers. Healthcare has become one of the largest sector in India, driven by disruptive innovation and increasing spends by consumers – as people are prioritizing health and well-being in the new normal. New age platforms like Retailio are leading the paradigm shift in the sector through impactful and scalable digital health solutions that make a real difference in the lives of people.”

Harsh Parekh, Whole-time Director and Co-founder, API Holdings, said “We are extremely delighted to partner with Piramal Capital & Housing Finance and we believe that this partnership will provide the right capital impetus across the full spectrum of ecosystem partners that we currently cater to. By bringing together our potential synergies, we aim to provide capital to the underserved SME/ MSME segment that would in-turn help fuel growth for these businesses.”

 Rohit-AnandRohit Anand, Head – FinTech, API Holdings, said, “We, at API and Retailio are continuously striving to seamlessly digitize the current off-line healthcare market in India and our partnership with Piramal will enable us to extend various credit products through our ecosystem of platforms. We share a similar vision & mission with Piramal for the sector and now look to fast track roll-outs of various innovative offerings, for our SME / MSME partners as well as our consumers.”

API Holdings operates an integrated, end-to-end business that aims to provide solutions for the healthcare needs of consumers across all critical stages of healthcare delivery. Its presence today spans across key assets such as:


  • Thyrocare: Leading diagnostic chain in India
  • Akanamed: Leading medical supplier to hospitals in India
  • Retailio: Leading B2B digital pharma platforms connecting distributors and pharmacies

Further, API Holdings (through its subsidiary), owns the PharmEasy brand along with the proprietary technology platform which powers the PharmEasy marketplace.