Prayag associates with celebrity cricket Team ‘Chennai Swaggers’ for Box Cricket League 2019
- Owned by the popular Bollywood actress, Sunny Leone, the team ‘Chennai Swaggers’ comprises a host of popular television stars
- With an eye to gain deeper market penetration, Prayag aims to capitalise on the huge popularity of the luminaries cricket extravaganza “Box Cricket League” among the youths
New Delhi, 2nd May 2019: Amid the Box Cricket League (BCL) fever all set to grip the nation like never before, Prayag, a leading brand in Bath Assets & Sanitaryware has announced its proud association with Team ‘Chennai Swaggers’ in the upcoming Season 4 of the most exciting luminaries cricket extravaganza. On the back of the huge popularity of the Team ‘Chennai Swaggers’ among the youths, Prayag looks forward to gain even deeper market penetration and capture major market share.
The association of Prayag with ‘Chennai Swaggers’ in BCL is here to boost brand Prayag on multi-platform media which include On-ground, Digital and Television. Apart from bringing the who’s who of the Indian Television industry under one roof, BCL season 4 will witness six celebrity teams, including ‘Chennai Swaggers’ competing with each other for the grand trophy. Owned by the popular Bollywood actress, Sunny Leone, the team ‘Chennai Swaggers’ comprises a host of popular television stars like Himanshoo Malhotra (Captain), Paras Arora, Shobhit Attray, Abhishek Verma, Tanya Sharma, Mansi Sharma, Pooja Banerjee, Vishal Singh, Mohit Malhotra, Kapil Arya, Dillzan Wadia, Asgar Kan Pathan and Ishani Sharma, among others.
Announcing their proud association with the team Chennai Swaggers, Mr. Nitin Aggarwal, CEO, Prayag said, “We are truly ecstatic about joining hands with the team Chennai Swaggers which is full of youthful energy, and it’s one of the strongest contenders in this most popular sports reality show. I’m sure our partnership with this vibrant team will help us connecting better with the youth of the country. At Prayag, we aim to contribute significantly towards making sports events exceptionally successful in the country.”
With the participation of over 200 top TV celebrities, BCL had a stellar run last year and now BCL season 4 is poised to achieve the next level. While BCL brings together Cricket and Entertainment together, Prayag remains passionate about promoting sports and sports culture in the country. Already for the ongoing Indian Premier League (IPL) 2019 Prayag is associated with team Kings XI Punjab.
Continuing with its passion to sponsor major sporting events in the last couple of years, Prayag has been associated as Associate Gold Sponsor with Netmeds Cup – India Vs Ireland T20 held in Ireland, Associate Sponsor with Nidahas Trophy— the tri-nation international cricket series between Bangladesh, India and Sri Lanka, Associate Sponsor with Asia Cup, while in IPL it has been Official Team Partners of Kings XI Punjab and moreover, Prayag has been Title Sponsor for Prayag Cup 2nd year in a Row (India –Zimbabwe), ‘India Zimbabwe T20 and ODI International Series’ in Harare, Zimbabwe. For ISL, Prayag has been associated with Atlético de Kolkata and Delhi Dynamos and for IHL it has been associated with Delhi Waveriders. For Pro Kabaddi league, Prayag has been associated with U Mumba and Patna Pirates, and lots more.