Connect with us


Prayag once again weaves its magic through unique consumer awareness initiative


Prayag, India’s leading bath assets and sanitary ware brand has taken up a unique initiative to create more awareness amongst customers about its state-of-the-art products range which have become affordable for the masses post GST rollout. Predominantly a luxury brand Prayag has launched their new TV Campaign (TVC) with inherent message that the wide array of exclusive choices for its high-quality products are now within the buying capacity of each customer and that this is the best investment a buyer will ever make.

The new TVC of Prayag opens with a buyer entering a hardware store asking for an affordable product and the shopkeeper suggests him to buy Prayag branded product. The customer however, insists on his desire to buy any other low costing product on which the shopkeeper informs him that it is due to implementation of GST, the most innovative and high-quality Prayag branded product range have also become affordable for the masses. With the message, “GST ke baad affordable ho gaya Prayag”, the TVC  also aims to spread awareness among the consumers regarding using only Prayag branded products which come with the best warranty and are also supported by reliable service. Through the campaign the company in a way has also tried to make people more responsive towards GST. Prayag products are everlasting, reliable and highly durable for the consumers, and keeping the same thing in mind the company has embraced such consumer awareness initiative.

Kick-starting the initiative, Mr. Nitin Aggarwal, CEO, Prayag  said, “The message that we are spreading through this campaign is that the streamlined indirect taxation regime has become truly beneficial for all the stakeholders of the industry. I’m sure with our new TVC, the phenomenon driven by the GST will get a much-needed shot in the arm.”

Popular Cine star Rajesh Sharma has played the lead role in this TVC as the owner of Prayag branded showroom. Most talented and critically acclaimed ‘Khosla Ka Ghosla’ and ‘Luv Shuv Tey Chicken Khurana’ movies famed actor, he will emphatically help spread the message of Prayag to millions of its consumer base and hence the company will be successful in spreading the awareness. Earlier as well, Prayag, has been engaged in such associations. Recently it was associated with the movie ‘Azhar’ based on the life of cricket legend Mohammad Azharuddin, in which the lead actors Emraan Hashmi and Prachi Desai had in a dialogue said, “Everyone is our fan and we are Prayag’s fan”.

Latest News

News13 hours ago

Central Park’s Bignonia Towers in Sohna Achieves Rs 500cr Sales Bookings 

New Delhi, 14th June 2024: Bignonia Towers by Central Park in in Sohna has recorded sales bookings of Rs 500...

News13 hours ago

Author Ashwinder R. Singh Launches His Third Book, “Master Commercial Real Estate”

June 14, 2024: Ashwinder R. Singh, acclaimed for his insightful contributions to real estate, launched his third book, “Master Commercial...

News13 hours ago

Grade A Office Spaces Demand Growing at a Brisk pace, 164.3 Mn Sq Ft Added Since 2021

June 14, 2024: India’s office market is undergoing a profound transformation, reflecting the country’s robust economic growth, demographic advantages, and...

News14 hours ago

Real Estate Sector Needs to Gear Up for New Housing Challenges Until 2029, With Rain Harvesting as a Core Element for Housing Projects: HUA Additional Secretary

New Delhi, June 14, 2024: Additional Secretary of the Ministry of Housing and Urban Affairs, D Thara, on Friday asked...

News2 days ago

Tier-2 Cities Closing the Gap with Top-8 as Property Prices Surge by 10-15% in Prime Areas: Report

New Delhi, June 13, 2024: has released its inaugural “The Bharat in India” report on Thursday. The report unveils...

News2 days ago

Housing Prices Soar 13% CAGR as Inflation Moderates to 5.4%: ANAROCK Report 

Mumbai, June 13, 2024: Inflation, the gradual increase in the general prices of goods and services, erodes the purchasing power of money...