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Prayag once again weaves its magic through unique consumer awareness initiative


Prayag, India’s leading bath assets and sanitary ware brand has taken up a unique initiative to create more awareness amongst customers about its state-of-the-art products range which have become affordable for the masses post GST rollout. Predominantly a luxury brand Prayag has launched their new TV Campaign (TVC) with inherent message that the wide array of exclusive choices for its high-quality products are now within the buying capacity of each customer and that this is the best investment a buyer will ever make.

The new TVC of Prayag opens with a buyer entering a hardware store asking for an affordable product and the shopkeeper suggests him to buy Prayag branded product. The customer however, insists on his desire to buy any other low costing product on which the shopkeeper informs him that it is due to implementation of GST, the most innovative and high-quality Prayag branded product range have also become affordable for the masses. With the message, “GST ke baad affordable ho gaya Prayag”, the TVC  also aims to spread awareness among the consumers regarding using only Prayag branded products which come with the best warranty and are also supported by reliable service. Through the campaign the company in a way has also tried to make people more responsive towards GST. Prayag products are everlasting, reliable and highly durable for the consumers, and keeping the same thing in mind the company has embraced such consumer awareness initiative.

Kick-starting the initiative, Mr. Nitin Aggarwal, CEO, Prayag  said, “The message that we are spreading through this campaign is that the streamlined indirect taxation regime has become truly beneficial for all the stakeholders of the industry. I’m sure with our new TVC, the phenomenon driven by the GST will get a much-needed shot in the arm.”

Popular Cine star Rajesh Sharma has played the lead role in this TVC as the owner of Prayag branded showroom. Most talented and critically acclaimed ‘Khosla Ka Ghosla’ and ‘Luv Shuv Tey Chicken Khurana’ movies famed actor, he will emphatically help spread the message of Prayag to millions of its consumer base and hence the company will be successful in spreading the awareness. Earlier as well, Prayag, has been engaged in such associations. Recently it was associated with the movie ‘Azhar’ based on the life of cricket legend Mohammad Azharuddin, in which the lead actors Emraan Hashmi and Prachi Desai had in a dialogue said, “Everyone is our fan and we are Prayag’s fan”.