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Puravankara introduces India’s first real estate virtual currency ‘Purva Cash’


Bengaluru, September 20, 2018: In a first-of-its-kind initiative, Puravankara Ltd., One of India’s largest and reputed residential builders, today announced a unique initiative ‘Purva Cash’- first virtual real estate currency. The innovative initiative is introduced for Puravankara’s flagship expo – BIG 72Hrs to give additional benefits to the discerning home buyers. The mega event is slated from September 27th-29th, 2019 at Lalit Ashok, Bangalore and will entice buyers looking to own their dream abode, with very attractive price and payment plans.

The Homebuyers can be part of this initiative by registering on the company website, Facebook page or Instagram page of Puravankara to earn 50,000 ‘Purva Cash’. Additionally, a referral bonus of 10,000 Purva Cash will be given to homebuyers for every successful referral. Every individual can redeem up to 5 lakhs* of ‘Purva Cash’ depending on their choice of project. Purva Cash can be redeemed against any Puravankara and Provident projects and September 29th, 2019 is the last date to exchange the currency.

Purva Cash – Quick, Reliable and Convenient

Speaking about the Purva Cash, Mr. Ashish R Puravankara, Managing Director- Puravankara Limited, said “Our strategy and effort have always been on the line of customer-centricity. This new initiative has been conceived to give additional benefits to the buyers apart from our regular offerings and interesting schemes. For the first time, virtual real estate cash has been introduced in the Indian realty market.”

“Home buying is one of the biggest finical decision in an individual’s life-time. Keen home buyers always look for projects which not only fit their requirements but also suit their wallet. This is where Purva Cash comes in by providing additional cash to the customers, on mere enrolling for the scheme. The buyers can also add more cash to their wallet through referral. This initiative, by Puravankara promises loads of benefits to the customer along with the hassle-free home buying experience.” he added.


‘Purva Cash’ India’s first virtual real estate currency by Puravankara

Upon registering on Puravankara’s company website, the buyer can avail the following benefits:

  • 50,000 of Purva Cash on successful registration
  • 10,000 Purva cash on each successful referral
  • You can also visit –Facebook and Instagram pages of Puravankara, click on the ads and register there to earn 50,000 additional Purva cash
  • First transferable rewards system, where you can transfer your additional Purva Cash to your friends and relatives
  • Encashment of Purva Cash on purchase of a Puravankara or Provident home
  • Each buyer can avail up to 5 lakhs* of Purva cash
  • Minimum 9% guaranteed saving
  • Exciting on spot booking offers
  • The last day to redeem Purva Cash is September 29th 2019