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Realtors Highlight Surging Demand for Luxury Homes in India as Lifestyles Evolve and Investment Opportunities Grow

The demand for luxury homes in India has surged significantly in recent years, driven by various key factors that cater to the evolving needs and expectations of affluent residents. Offering a combination of exclusivity, comfort, and state-of-the-art amenities, these homes have become the top choice for high-net-worth individuals (HNWIs), successful professionals, and NRIs seeking an elevated lifestyle, leading realtors in luxury housing space said. 

One of the main variables driving up the price of luxury real estate is the increasing need for larger living spaces and greater safety. After the pandemic, people are now more likely to give preference to cozy residences with enough room for employment, leisure, and personal well-being. Ultra-luxury homes often have private gardens, large floor plans, wide rooftops, and modern home offices—the kind of retreat that many affluent buyers want. In addition, these houses are often located in restricted areas or luxurious areas, which ensure security and privacy, they added.

Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd., said, “India’s luxury housing market is experiencing unprecedented growth, with rising incomes, shifting consumer preferences, and a booming ultra-high-net-worth population driving demand for premium homes. According to an industry report, 12% of ultra-wealthy Indians plan to purchase another home this year, as they typically own more than two properties. The steady rise in home prices, predicted by housing experts, indicates that this trend will continue, with luxury property prices expected to outpace inflation in the coming years. As earning levels rise across India, more affluent buyers are seeking opulent living spaces that reflect their evolving lifestyles. However, while the market flourishes, there is growing concern that economic benefits are being funnelled primarily to the wealthy, leaving millions of job-seekers, especially the youth, out of this prosperity. The future of India’s real estate sector hinges on maintaining this balance between high-end growth and inclusive economic opportunities.”

Kushagra Ansal, Director of Ansal Housing said, “High-end luxury properties in India are known for providing first-rate amenities that facilitate an extravagant yet practical way of life. These opulent residences provide every convenience that a discriminating buyer could ask for, such as concierge services, smart home technology, and private pools, gyms, and spas. Top developers are defining the standard for luxury homes, which are now known for their opulence, convenience, and comfort due to their constant innovation in amenities and cutting-edge architecture.

Luxury real estate is also considered a stable and appreciating asset class. The value of premium properties in prime locations tends to appreciate over time, making them a favorable long-term investment. Moreover, with the growing influx of foreign investors and NRIs, luxury properties are seen as a secure and lucrative investment option. The potential for rental income in metro cities further adds to the financial attractiveness of luxury homes.”

There is also a growing emphasis on health and wellness, which has shifted the focus towards homes that offer wellness-centric amenities. From wellness centers, yoga decks, and meditation spaces to lush green surroundings and air-purifying technologies, luxury homes are catering to the holistic well-being of residents, which has become a top priority for many post-pandemic, the realtors said. 

The rise in demand for premium luxury homes in India is a result of a combination of lifestyle aspirations, investment opportunities, and the desire for comfort and privacy. As developers continue to innovate and cater to the evolving preferences of high-net-worth buyers, the trend of purchasing luxury properties is only expected to grow in the coming years.

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