Right solution for all exteriors

GlasExperts forays into windows; COO Aditya Bhutani says now it has

In a hitherto-unorganised industry with no major player getting the right product and solution and then incorporating it with the glass knowledge, GlasExperts made a timely decision of foraying into windows, and it is happy that it’s getting a lot of traction. In a chat with Realty More, GlasExperts COO Aditya Bhutani talks about its latest foray and claims how the company is now more or less catering to all exteriors of all residentials, and giving its customers the right solution for their requirements and needs.

Realty & More: What is new with GlasXperts?

Aditya Bhutani: GlasXperts is now into windows also. We are more into aluminium windows, wooden windows and UPVC windows. We’ve got a complete range of new products, and systems lined up. We have been getting a lot of traction in that, with our glass incorporated, and with our installation services, and integrated window solutions like solar, acoustic, privacy, and several other customer requirements being met. So, we are now more or less catering to all exteriors of all residentials, and giving them the right solution for their requirements and needs.

Now there’s no need of buying the glass from one place and getting it installed from the other. We have taken complete ownership. We are looking into door window schedules, and designs and we’ve also got our own team of architects and technical guys who are evaluating each and every window with orientation, with the kind of hardware which is supposed to be used, and then giving it as a complete package.

We give 50 years’ warranty on wood and 10 years on UPVC window. It’ll not warp, fade or rot. It’ll not have any termite issues. That way, we are one of the very few companies which are giving a complete solution to the end-client.

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R&M: How big is the market in this segment?

AB: It’s a huge market and lot of customers come from Shanti Niketan, Prithviraj Road, New Friends Colony, all over the NCR, and even from Bengaluru and Mumbai. In Goa, we’ve been doing a lot of work. So, it’s all catching up, if you show them the product and inform them about its merits and demerits. We’re not just talking on the profile, and we’re also not just talking on the glass. We are giving a complete package. After all the necessary evaluations, we give it as a unit. This industry was unorganised, and didn’t have any kind of major players who were really looking into getting the right product and the solution, and then incorporating it with the glass knowledge they have. That’s giving us a lot of traction.

• We have been getting a lot of traction in that, with our glass incorporated, and with our installation services, and integrated window solutions like solar, acoustic, privacy, and several other customer requirements being met.
• We’re not just talking on the profile, and we’re also not just talking on the glass. We are giving a complete package. After all the necessary evaluations, we give it as a unit.
• Affordability is not a concern, because if you give the right solution and the right product according to the needs, with complete analysis and schedules, then the customer is at an advantage.
• We are a very transparent and an ethical company where we don’t want benefit just for the industry, but for the consumer also. Customers are pleased; they keep coming back to us, and keep referring us to others.

R&M: Where do you stand in terms of revenue?

AB: We are crossing about Rs 15 to 20 crore in windows itself, in one of the divisions. We have another division in windows which is also doing UPVC, and coming into aluminium and other material. That also has got different targets. The glass solutions division is separate. The canopies, pergolas, staircases, décor, shower cubicles etc., fall under the same.

R&M: At what rate is your revenue growing?

AB: We have a CAGR of about 69 per cent as of now.

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R&M: Is affordability a concern for the consumer?

AB: No, affordability is not a concern, because if you give the right solution and the right product according to the needs, with complete analysis and schedules, then the customer is at an advantage.

R&M: How has been the response so far?

AB: We have done three-four projects already and we’ve got a really big pipeline.”

R&M: Have you set any targets for yourself?

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AB: Yes, there are targets being placed but it’s early for now. We are moving ahead with vigour in all divisions, not only GlasXperts, but others as well. What differentiates GlasXperts is the installation and solutions provided to the customers. We are a very transparent and an ethical company where we don’t want benefit just for the industry, but for the consumer also. Customers are pleased; they keep coming back to us, and keep referring us to others.