Following nine global editions with over 26,000 participants from 150 countries, Roca has announced the return of its international design contest, jumpthegap. It has invited brightest talents in architecture and design to come up with creative solutions for the bathroom space.
This 10th edition, said a press release, marks a new stage in the development of Roca’s contest, driven by the crucial challenges we face today both as individuals and as a society.
The release further said that jumpthegap will challenge architects and designers from all over the world to create solutions for the bathroom space that address and advance the goals set out by the United Nations’ 2030 Agenda for Sustainable Development. An evolution from the more conceptual and futuristic follows last year’s special edition devoted to the new COVID-19 realities, added the release.
“The concept of ‘future’ has changed”, said Marc Viardot, Roca Group’s Corporate Marketing and Design Director. “There are new challenges brought about by the pandemic, while others are of growing and vital importance, such as preserving the planet, supporting its diversity, or fighting inequalities. jumpthegap® has evolved to respond more directly to these issues, searching for ideas that are technologically feasible, provide added value to innovation and show diversity, sustainability, timelessness and adaptability – values which have always been a part of Roca’s DNA”, he added.