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Snapdeal sells premium apartments for Tata Housing

Snapdeal, India’s online marketplace, on Friday has partnered with Tata Housing, India’s growing real estate developer, to sell premium and luxury residential apartments online. The company also announced its largest transaction worth Rs. 1.1 crore within hours of commencing sale of premium and luxury apartments by Tata Housing.

The press release said the demand for residential space in affordable, premium and luxury projects from well-known developers like Tata Housing is being driven by young home-buyers on the lookout for hassle-free and trusted transaction experience offered by Snapdeal. In the recently held Property Carnival by Snapdeal over 1800 enquires were received, highlighting the growing demand for properties online.

Speaking about the growth of the category and the partnership with Tata Housing, Amit Maheshwari, Vice President Fashion, FMCG and Real Estate, Snapdeal said, “Snapdeal aims to become the most trusted channel for customers to buy apartments online. Since the launch of the real estate category, we have focused on forging alliances with some of the most trusted names 3_June_Tata_Print_Adsin the real estate industry like Tata Housing to provide range of housing options to our ever-expanding customer base in a hassle-free and trusted manner. Snapdeal offers an effective and economical channel for Tata Housing to reach the target group across India.”

Speaking of the alliance, a spokesperson at Tata Housing said “Boisar has witnessed significant growth in the economic activity post the launch of our first value and affordable housing project. We are confident of replicating the success of our earlier project by creating a new landmark in Boisar that would enhance the lifestyle of its residents at an affordable cost. This project is located close to Mumbai and is an excellent investment opportunity as the MMR is expanding with a large scale growth plan of the Government.”

To further assist home buyers, Snapdeal is also exploring alliances for providing options of site visit facility and documentation service. As a result, customers will get the best price and end-to-end support in the buying process on Snapdeal across projects the release said.