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Snowcem Paints in a Modern Avataar: changes logo and packaging


New Delhi, 15th April 2017: Snowcem Paints, one of the leading manufacturers of Exterior and Interior Paints in India launched the big brand refresh introducing the new logo, comprehensive product range for exteriors and interiors with impressive packaging and pricing for 100 plus partners’ in Hotel Park Plaza, New Delhi, today evening.

Mr. Amit Sahai, CEO & Executive Director, Snowcem Paints announced a revamp of its go-to-market (GTM) strategy in all major cities of India including Metros, Tier-II and Tier-III cities. Over 900 plus partners were revamped and reenergised during the partner’s meet in these cities. First test launch of the newly introduced comprehensive product range was done in Hyderabad on 9th December 2016.

Keeping in mind customers’ and partners’ current needs and reinvent its’ corporate image, ‘Snowcem Paints’, has donned a modern avatar with the first biggest revamp in two decades, a remarkable expansion targeting engineers, builders, contractors, partners’ and consumers alike. Website has also been revamped to address performance shortfalls and specific challenges and serve as a vital tool for partners’, engineers, contractors, builders and consumers’.

Six-point plan to revamp over a period of six months’;

1.Availability – Entire range of Interior and exterior materials on all counters        pan India.


2.  Quality- Consistent quality of products.

3. Servicing – Customers pan India.

4.  Training – Conduct training for all ‘Applicators’ in target cities pan India for          products &applications.

5. Organising customer and partner’s meet at regular intervals in target cities       pan India.

6. Complaints & Feedback – 24/7 toll free number and special page on the               website.


Snowcem Paints endeavors to better understand their customers’ and partners’ needs, found new and unique ways to create stronger and healthier customer partnerships and remain top of mind.  The best-in-class products both in interiors and exteriors have been modified to meet market requirements, have a youthful appeal to accelerate the pace of change in today’s business environment and attract new customers’. New products in interiors’ have been introduced catering to the needs of niche, upper-middle and middle consumer group.

It will also reflect the growing capabilities of the distribution partners’ pan India, driving marketing and sales, providing excellent service and steer the company with long-term growth and profitability.

Local partners in all target cities across India will provide additional capabilities catering to a customer base that has an ever-growing desire for novelty, competitive pricing and best service, always. In the brand-new avatar, distribution partners’ will identify and manage the needs of each customer segment in all target cities while Snowcem Paints will give impetus to overall growth of the company.

Snowcem Paints is the pioneer leader across the country, renowned for its determined skills and persistency and, maintaining its’ new, comprehensive product range with high quality. Snowcem Paints aims to brand itself as not only an Exterior Paints company but an end-to-end painting solutions entity. Snowcem Paints aspires to take the paints industry by storm with its sheer quality and determination, Snowcem Paints holds tight to their age-old values and standard as the most trusted brand in the paint industry and assures their patrons of:

·   Uncompromising quality standards with continuous innovation


·   Environmentally friendly paints and products maintaining consistent quality

·   Value for money

·   Customer satisfaction

·   Integrity above all

Mr. Amit Sahai, CEO & Executive Director at Snowcem Paints commented, “We are delighted to introduce Snowcem Paints with a brand-new appeal and much needed vigour. With time, desires and choices in home decor have evolved. We not only understand the changing demands of the industry but also strive to meet them through constant innovations and research.”


Mr. Gagan Ruia, Director- Marketing at SnowcSem Paints said, “For growth, change is inevitable and the first step towards this change was to completely transform our look and appeal, and in sync it with the current requirements and age. We are a young, vibrant & modern organization, and take utmost pride in serving our beloved customers with quality and efficiency.”