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Somany Ceramics bolsters its product portfolio

Somany

– Launches the plank collection on the heels of recently introduced sanitary ware French Collection-

-Aims to make French Collection category a fifty crore brand in next three years-

Delhi, 03 January 2017: Somany Ceramics Limited, one of the leaders in the Indian ceramic industry, recently introduced Duragres Planks, a decorative range of faux wood tiles that are remarkably durable and designed to cater to a wide range of tastes. The research and development team at Somany Ceramics has been perfecting to create and select the most realistic, closest replica of wood grain designs to meet the demands of discerning Indian customers.

With the onset of eco-friendly living, companies across the globe are increasingly taking into account the importance of the impact their products have on the environment. Duragres Planks are a perfect option for customers who are looking for durable, environmentally friendly design for their homes. The biggest advantage of these faux wood tiles over real wood planks is the ease of installation along with durability and resistance against natural wear and tear.

The Duragres Planks has6 different product ranges namely Full Polished Glamor Tiles, Dazzle, Natural Rock, Vintage Wood, Modern Wood and Exotic Wood. All the products follow different patterns and motifs while remaining true to the design aesthetics of the brand. Each product range mirrors a particular natural finish such as exotic stones, marble, granite or different wood patterns. In addition to it, the luxuriant range of tiles are not only developed and chosen carefully to complement various patterns, but also offers exclusive, customized and state of art finishes.

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The company recently also launched the French Sanitary ware Collection, their most premium offering till date in the presence of renowned architects and leading distributors. This collection marks Somany Ceramics entry into the luxurious and smart bathroom space.

Speaking at the launch, Mr. Abhishek Somany, MD, Somany Ceramics Ltd. said, “This introduction of Duragres planks makes for an attractive value proposition for the customers. This month, we have introduced two new categories i.e. French Collection and Duragres Planks to maintain a strong product offensive to keep our customers involved with the brand. We are extremely happy with our current product portfolio and glad to see strong sales numbers despite challenging market scenarios. Our French Collection has received an enthusiastic response from the market and we are looking at this category to be a fifty crore brand in next 3 years. “

The Durgares Plank collection starts from Rs. 100/- and goes up to Rs. 170/- per square feet. It comes in 196 x 200, 145 x600 and 128×800 mm.

The new collection is available across India at all Somany Exclusive Stores and Experience Centres. It was also recently showcased at Acetech Delhi 2016, Asia’s largest building materials architecture and design exhibition.

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