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Square Yards takes on board over 5,000 co-branded stores


Square Yards has announced that it has onboarded 5000+ co-branded stores across top eight cities through its Preferred Partner programme designed for independent real estate agents and smaller agencies.

The co-branded stores come with Square Yards’ branded signages, providing identity to partner agents, amplifying their visibility in the area and increasing consumer footfall, said a press release.

These partners also get preferred access to all products in Square Yards’ ecosystem such as exclusive inventory from Grade-A developers, mortgage platform, home furnishing and property management services.

Tanuj ShoriTanuj Shori, Founder & CEO of Square Yards, said, “We aim to take the number of these co-branded stores to 30,000 by the end of next financial year. This would be one of the largest distribution network of independent real estate agents in the world.”

Sumit Jain, Chief Business Officer, Channel Management, added: “We are building a business completely aligned with the smaller agents who have been underserved by industry innovation.”