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Tata Housing launches ‘social sell’ initiative on Facebook

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Tata Housing on Wednesday announced a ‘Social Sell’, on Facebook. Announcing the pre-launch of its project code named ‘Goa Paradise’, buyers need to register themselves through Facebook to ensure they receive their invite code. The code would allow customers to login on October 26 and book these limited homes on a first-come-first basis.

According to a press release, Goa Paradise is a premium resort-themed residential project offering a range of homes extending from a 1BHK to a 3BHK starting Rs. 29 lakh. It is located close to the Goa airport at Dabolim and is 4-5 km from Bogmalo and Hollant beaches. The project is equipped with lifestyle amenities like rooftop Jacuzzi pool and a sky café.

Brotin Banerjee, MD & CEO, Tata Housing, said, “This first-of-its kind collaboration with Facebook is unprecedented in the history of real estate industry. The success of the online platform has strengthened our belief that accessibility and convenience of the internet makes it an ideal medium for customers. The increasing penetration of internet in India will be the next game changer for the real estate industry.”

Kirthiga Reddy, MD, Facebook India, said, “Tata Housing’s initiative is truly innovative in their use of Facebook’s unparalleled reach and targeting capabilities to drive their biggest business priorities. Over 132 million monthly active people in India and people across the world on Facebook can participate and get an opportunity to book a dream home in Goa. This initiative will provide inspiration to other brands to drive awareness, generate leads and deliver sales on Facebook”.