Tata Housing Development Company on Monday announced the second edition of its flagship online property National Home Buying Week (NHBW) beginning Wednesday. The company will also open bookings for two new projects codenamed ‘Infinium’ in Mumbai and ‘117, BT Road’ in Kolkata on the sidelines of NHBW.
According to a press release, the event, which will go on till February 18, will empower consumers to buy their home by paying a booking amount of Rs. 30, 000 across 25 projects in eight cities at a special interest rate of 7.99 per cent for five years.
Based on the in-depth analysis of customers and building on the success of the first National Home Buying Day launched in 2014, this year the event will be scaled up to 25 projects in one week from five projects in four days last year.
Brotin Banerjee, MD and CEO of Tata Housing Developing Company, said, “The decision of buying a home was seen to be an iterative process involving a lot of time and travel. We at Tata Housing saw a tremendous opportunity in the online space for creating a home buying experience that is exciting, convenient, transparent and above all safe; and with innovation in our DNA, we pioneered this trend which has increasingly found acceptance amongst customers not just in India but across the globe.”
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