Tata Value Homes partners with Snapdeal to sell homes online

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NEW DELHI: Tata Value Homes, a 100 percent subsidiary of Tata Housing, has entered into a strategic partnership with Snapdeal.com to provide an opportunity to people to purchase their homes online through Snapdeal.com.

As part of the deal, Tata Value Homes and Snapdeal.com will offer online booking of all Tata Value Homes projects on the website. According to a press release, now over 25 million Snapdeal members will be able to book a home online by paying Rs 30,000.

For the launch period, Tata Value Homes will also offer an exclusive benefit for a limited period to customers who book through Snapdeal. Under this, each customer will get Rs 10,000 per month for a year on booking any of the Tata Value Homes property on Snapdeal.com. Bookings will open on August 28 at 10 am on Snapdeal.com.

Commenting on the deal, Brotin Banerjee, Managing Director & CEO, Tata Housing and Tata Value Homes, said, “Today India is buying increasingly on online space. We always strive for excellence with innovative ways to reach our customers. From our number, we have seen that 70% of our customers come from the online medium. In addition to reaching out, online, also plays a big role in influencing them. Our success in selling homes online is a testimonial to the above. We strongly believe that India is ready to buy homes online and hence a partnership with Snapdeal will help us revolutionize the Industry.”

Kunal Bahl, CEO and Co-founder at Snapdeal.com said, “At Snapdeal.com, our vision is to create life changing experiences for both our buyers and sellers. Buying a home is one of the most important and life-changing events for in our lives. In line with this, we want to bring our promise of ease and best value to the real estate category as well. We have partnered with Tata Value Homes as it stands out in the industry with quality construction, ethical and transparent business practices. We have changed the way consumers shop. Now we intend to change the way they buy their homes.”