Guest Column
To deal with second wave, share learning


One of the few aspects that emerged out of the cloud of uncertainties last year, was the importance of home ownership. Recognising this need of the hour, the real estate sector was quick to revive its operations, which were temporarily paused during nationwide lockdowns. This industry was pushed to leverage technology to provide homebuyers with a seamless, virtual solution.
With a focus on convenience and transparency, this move enabled homebuyers to rely on branded developers, and build trust, which was key to the buying process. Furthermore, this shift led to an inflow of NRI investors, who were looking for assets that can be monetised or utilised, once they return to the country.
As remote working continues to be the prescribed norm for social distancing, there is an increased demand for larger spaces that can also be converted to a home office or used for storage. Additionally, there is a renewed interest towards luxury homes and plotted development because of their ability to provide exclusivity with inclusivity.
A series of developments of this nature has propelled the real estate sector to overcome the initial hurdles and has resulted in strong performances in the last two quarters of this fiscal year.
With concerns of a second wave rising every day, as corporates, we must ensure that our learnings are shared, and an environment of holistic development prevails. Moreover, our innovations and solutions have to be powered with safety, and sustainability for the convenience of consumers.
-
News1 week ago
Prateek Group Demands High-Level Inquiry Against Another Developer for Illegal Diversion, Blockage of Drainage Path
-
Guest Column1 week ago
War’s Effects on Indian Real Estate When Conflict Meets Concrete
-
News2 weeks ago
DLF’s 116-Acre Integrated Township Takes Shape in Gurugram
-
News4 weeks ago
Exploring the Surge in Luxury Residential Demand Along Dwarka Expressway
-
News4 weeks ago
Spectrum@Metro Mall Conducts Mock Drill as Part of Emergency Response Readiness
-
News2 weeks ago
Rishab Rikhiram Sharma’s Sitar at Omaxe New Chandigarh, Downtown, Moves Audience
-
Guest Column3 weeks ago
Yamuna Expressway: Catalysing Growth in Noida and Greater Noida’s Real Estate Landscape
-
News2 weeks ago
Della Resorts, Hiranandani Communities, Krisala Developers Team up for a ₹1,100 crore Themed Mega Township in Pune