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Totality partners with CRE Matrix


Totality, the technical arm of real estate data analytics, and technology network Insomniacs, has collaborated with CRE Matrix, a trusted source for wholesome real estate intelligence.

With this partnership, while Totality will deploy the synchronised data intelligence to reduce customer acquisition cost by 66 pc, CRE Matrix will make its data more congenial for modern day real estate developers, said a press release.

Digvijay ChauhanDigvijay Chauhan, Chief Business Officer of Totality, said, “This collaboration with CRE Matrix feels like the last piece that completes our jigsaw. CRE Matrix’s position is unparalleled when it comes to analytics on historical transactions in both primary and secondary markets, going well beyond five years. Although Totality already has an AI that autonomously builds real-time and high-yielding performance strategies directly from the campaigns, we hope to uplift our productivity significantly. By integrating CRE Matrix, a whole new set of location data intelligence would be unlocked, which in turn would enable realtors to hyper-optimise their marketing-mix.”

Abhishek Kiran GuptaAbhishek Kiran Gupta, CEO of CRE Matrix, said, “Collaborating with Totality is a win-win. From our PoV, many developers are using our platform to enhance the value of their portfolios. We see Totality as a distribution partner that expands our use-case and makes our data more accessible to the real-estate developer community. Developers can immensely benefit from real-time, accurate, authentic and comprehensive data, and analytics by CRE Matrix. Our Cloud Platform is accessible anywhere offering market analysis, competitor analysis, buyer analysis, etc. across geographies.”

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