Connect with us


Transsion readies India leadership team Ropes in Tathagat Jena ex-Samsung to head marketing


Chinese mobile OEM giant TRANSSION, after successful forays in African & asia markets with its multi-brand strategy, has now set it’s sights on the lucrative Indian handset market in the 6k – 20k price band. The group, having entered India in late 2015, strenghthened the distribution & already enjoys no. 2 position for its feature phone brand iTEL, only behind Samsung. Now upping the ante, the group has test marketed it’s Tecno brand of smartphones in 3 Indian states with a national launch on the anvil.

The company believes in setting up a strong leadership team across key functions & their latest hire is a clear reflection of this mindset.

Tathagat Jena or ‘TJ’ as he is called, joins them as Sr. Vice President – Marketing and has been entrusted with the task to build a strong brand and run a efficient demand generation programme for the Tecno & Infinix brands. TJ is a seasoned marketer with nearly two decades of experience, almost half of which have been spent at Samsung, helping take it from the no. 4 brand in 2008 to numero uno status. In his nearly 9 year journey at Samsung, TJ has handled multiple roles in marketing and communication. Before that he had worked at leading advertising agencies such as Leo Burnett, Ogilvy and Lowe.

Speaking of the move, Tathagat says “I am really impressed with the vision and the ambition of the Transsion group for India. But the real clincher for me was their transparency and their motto which is “together we can”. I am sure that together we will create one of the most endearing brands in the Indian mobile phone market.


Latest News

News2 days ago

Central Park’s Bignonia Towers in Sohna Achieves Rs 500cr Sales Bookings 

New Delhi, 14th June 2024: Bignonia Towers by Central Park in in Sohna has recorded sales bookings of Rs 500...

News2 days ago

Author Ashwinder R. Singh Launches His Third Book, “Master Commercial Real Estate”

June 14, 2024: Ashwinder R. Singh, acclaimed for his insightful contributions to real estate, launched his third book, “Master Commercial...

News2 days ago

Grade A Office Spaces Demand Growing at a Brisk pace, 164.3 Mn Sq Ft Added Since 2021

June 14, 2024: India’s office market is undergoing a profound transformation, reflecting the country’s robust economic growth, demographic advantages, and...

News2 days ago

Real Estate Sector Needs to Gear Up for New Housing Challenges Until 2029, With Rain Harvesting as a Core Element for Housing Projects: HUA Additional Secretary

New Delhi, June 14, 2024: Additional Secretary of the Ministry of Housing and Urban Affairs, D Thara, on Friday asked...

News3 days ago

Tier-2 Cities Closing the Gap with Top-8 as Property Prices Surge by 10-15% in Prime Areas: Report

New Delhi, June 13, 2024: has released its inaugural “The Bharat in India” report on Thursday. The report unveils...

News3 days ago

Housing Prices Soar 13% CAGR as Inflation Moderates to 5.4%: ANAROCK Report 

Mumbai, June 13, 2024: Inflation, the gradual increase in the general prices of goods and services, erodes the purchasing power of money...