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udChalo forays into real estate space to exclusively serve the armed forces


New Delhi, India, March 01, 2022: udChalo, a consumer tech company that exclusively caters to the armed forces of India, announced its entry into the real estate business. All defense personnel and veterans can now purchase affordable houses at discounted market prices through udChalo. Defense personnel can now purchase property through udChalo at a minimum 10% discount from the actual market price.

According to a press release issued by the company, with the focus to venture into all cities preferred by the armed forces, udChalo first ventures into the service in Pune city and subsequently plans to enter markets like Chandigarh, NCR Delhi, Bengaluru and Jaipur. The brand is in conversation with reputed developers in these cities.

For Pune city, udChalo joins hands with Nyati developers to sell a ~100,000 sq ft area at the best-discounted rate. Located at Wagholi Pune, a dedicated tower is designed by the builder for the armed forces of India.

Ravi Kumar, CEO, udChalo said, “This business diversification is a well thought and researched move by udChalo, 99% of tax filing executed last year through udChalo’s Tax Filing Facility, unveiled section 24 of the Income Tax Act that lets homeowners claim a deduction of up to Rs. 2 lakhs was missing, furthermore benefits under Pradhan Mantri Awas Yojana (PMAY) were never utilized by our soldiers who dedicate their lives for the nation.  We stand by our motto of ‘Service to the service men’ and this initiative will ensure all saving parameters are monitored and maximum benefits are offered to the defence community.”

To lead the real estate business of udChalo has appointed Abhijit Das as the Chief Business officer. In the past, Abhijit has been an entrepreneur and a corporate executive in Real Estate, Financial Services and Consumer Industries.

Speaking on his appointment, Abhijit Das, Chief Business Officer for Real Estate- UdChalo, said “For the longest time the real estate needs and demands of the defense forces were overlooked. With udChalo venturing into this space this consumer segment can now avail the best discounts with some of the finest developers in the key cities. I am very excited to be a part of udChalo’s journey and we look forward to disrupt the market space and service our servicemen.”