Vitero Tiles, the tile brand from Aparna Enterprises Limited, on August 31 announced the launch of a new collection of GVT tiles named Soir. Inspired by the Italian and French marble finishes, this new series has seven shades under it, said a press release by the company.
The series, it said, is manufactured at the state-of-the-art manufacturing unit using the latest nanotechnology. Further, about 60 per cent of all raw material used in this tile collection is made in-house, ensuring uniform consistency and quality across each of the product.
With this launch, Vitero Tiles aims to capitalise on the upcoming Griha – Pravesh season and increase its market share in the organised tile segment. The company, said the release, is also at a 25 pc increase in the number of dealers associated with the brand.
Commenting on the product expansion and growth plans, Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Though the COVID-19 situation did create a momentary dent in the growth of the industry, it has started to regain its mojo. As per Pre-COVID estimations, globally this category is expected to see a CAGR of 6 per cent to 7 per cent in the next five years.”
Reddy further said, “At Vitero, the demand for tiles has started improving significantly. The sales have reached nearly 80 pc of the pre-COVID days. In the next six months we plan to further solidify our revival by strengthening our distributor network.”