WHITHER NOIDA

Undoubtedly Noida occupies a   place of pride among the growing cities of the country. While there is no shortage of believers in Brand Noida, several aspects of the city pose as dampeners in realising the cherished dream Noida could have become.

Delhi/NCR is a hot favorite for many across the country when it comes to a trendy lifestyle and a comfy living. Noida warrants a position of even more prominence amongst the areas in the   National Capital   Region.   Over the years, Noida has been overtly appraised on various fronts and found to be delivering consistently on key aspects for an all-round living experience.

The name has emerged as much in the form of a brand as much as in a living destination. Adding to the lure of Noida are many factors like the world­ class living, a hip shoppers’   paradise, entertainment venues for the family, a beckoning corporate life, well-planned infrastructure, shimmering social circles and whatnot.  But, like all good stories, there are a few hidden glitches bound to be found in the armour of the dream Noida represents. What, you ask? Let’s find out.

In terms of the quality of life,   Noida enjoys a position of comfort amongst India’s topmost cities. Distinguished brands across industries have found Noida to be a destination conducive to underlining their standing and have set up shop here, finding a lot of traction from the patrons.

Whether it is named in the lifestyle division or the housing arena or the corporate hub, some of the world’s biggest brands have made their presence felt in Noida through a dizzying array of offerings to dwellers of the city.  While  Noida provides for the comfort of those at the far end of the price spectrum, there is more than enough on offer to satiate the appetite of connoisseurs of taste and opulence.

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Indulgence is one of the buzzwords in Noida at present and hefty spending is regularly witnessed on the upkeep and maintenance from patrons.  On one hand,   retail stores like Big Bazaar meant for budget-friendly are on the rise, and on the other, there are also premium luxury brands like Dior and Versace pervading dinner conversations, which substantiates a definite ascent for the taste of upwardly mobile. Those with investments in lifestyle brands confirm patrons having an increased inclination towards the more premium brands that have come to define the affluence and level of indulgence of an individual.

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As far as infrastructure goes, Noida has one of the most well-managed infrastructural architecture amongst newly-developed Indian cities. A well thought­ out infrastructural framework underlines the city’s allure to an investor as well as a dweller. Commuting has been made much easier in comparison with what was available just a few years back. This brings cheer to all those who need to travel back and forth from the city for occupational reasons. This ease in travel has also brought about a host of international brands to set up shop in and around Noida making employment an entity in abundance. Other primary infrastructural elements like roads, water supply, primary education centers, and healthcare units also make the life of a resident much easier than in most parts of the country.

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• Adding to the lure of Noida are many factors like the world-class living, a hip shoppers’ paradise, entertainment venues for the family, a beckoning corporate life, well-planned infrastructure, shimmering social circles and what not
• Retail stores like Big Bazaar meant for the budget-friendly are on the rise, and on the other hand, there are also premium luxury brands like Dior and Versace pervading dinner conventions
• There is a definite want for more attention to be paid to improve the city’s night life-a widely acknowledged barometer of urban affluence. For all we see, the city effectively shuts down around II PM-not the Ideal environment we want to foster for much of the young executive class making this city their home

The social life in Noida is abuzz, to say the least. Malls and entertainment venues are buzzing with activity throughout the week and the fun is not restricted to just the weekends. With more and more of the upwardly mobile making Noida their new address, there is a definite upsurge in the number of social gatherings and there is undeniably more attention showered on the city from a social vantage point.

Now, to broach the flip side of the story, there are certain facets of the Noida we currently see that stipulate pressing consideration to effectuate the betterment of the city’s living standards. For starters, there is a definite want for more attention to be paid to improve the city’s nightlife – a widely acknowledged barometer of urban affluence. For all we see, the city effectively shuts down around 11 PM-not the ideal environment we want to foster for much of the young executive class making this city their home. Indian youth has tasted the allure of a healthy lifestyle which it wants to savor. By making the city’s nightlife more effective, it can be ensured that Noida is more becoming for the young executive dweller.

Another key aspect that needs a major revamp is the city’s administration and security. As the crime rate is on the rise, security needs to be beefed up considerably to make the residents of Noida feel safer under and improve the city’s nightlife – a widely acknowledged barometer of urban affluence. For all we see, the city effectively shuts down around 11 PM-not the ideal environment we want to foster for much of the young executive class making this city their home. Indian youth has tasted the allure of a healthy lifestyle which it wants to savour. By making the city’s nightlife more effective, it can be ensured that Noida is more becoming for the young executive dweller.

Another key aspect that needs a major revamp is the city’s administration and security. As the crime rate is on the rise, security needs to be beefed up considerably to make the residents of Noida feel safer under and improve the city’s nightlife – a widely acknowledged barometer of urban affluence. For all we see, the city effectively shuts down around 11 PM-not the ideal environment we want to foster for much of the young executive class making this city their home. Indian youth has tasted the allure of a healthy lifestyle which it wants to savour. By making the city’s nightlife more effective, it can be ensured that Noida is more becoming for the young executive dweller.

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Another key aspect that needs a major revamp is the city’s administration and security. As crime rate is on the rise, security needs to be beefed up considerably to make the residents of Noida feel safer under an able administrative framework. There also needs to be a better management system in place for Noida to be more resident-friendly than it currently is. Order is the first thing that has to be administered in an effort to increase the charm of Noida for an investor.

The third thing that needs to be installed is more venues for entertainment like malls and superlative shopping complexes which are, by far, the most desirable aspect of a city’s life from a resident’s standpoint. At the moment, the public spaces in existence that couples foresee as an entertainment site are grossly below what is required.

More means Development of community centres is another element that needs to be taken up. While this adds a cultural aspect to life in the city, it also forges a bond among the residents and encourages their growth as a community and promotes a close-knit social structure, a prerequisite for a flourishing culture.

Commercial amelioration is also supremely important for the development of Noida as a brand. Commercial avenues attract a lot of investors as well as patrons that increase the value of the city as a whole.  The proposed high street is one of the major attractions of Noida in the times to come which will provide more venture prospects to investors and increase the quality of life for patrons of the city.

Lastly, the most discouraging factor for believers in Brand Noida is the acute power shortage that keeps the city unwittingly awake for nights on end. There has been much criticism dished out to the administration on this aspect and it is high time that curative steps be initiated to set this situation right.

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In light of all the aspects presented here, it is a fair inference that Noida has come about as far as any Indian urban dwelling has come in terms of appeal for a resident. However, some aspects still need to be tweaked in order to arrive at the dream Noida that we would truly cherish. It is a tough road ahead but all we need is a well thought a plan and the right Perspective and administration.

There are certain facets of Noida we currently see that stipulate pressing consideration to effectuate betterment of the city’s living standards

• As the crime rate is on the rise, security needs to be beefed up considerably to make the residents of Noida feel safer under an able administrative framework
• The third thing that needs to be installed is more venues for entertainment like malls and superlative shopping complexes which are, by far, the most desirable aspect of a city’s life from a resident’s standpoint
• Development of community centres is another element that needs to be taken up. While this adds a cultural aspect to life in the city, it also forges a bond among the residents and encourages their growth as a community and promotes a close-knit social structure, a prerequisite for a flourishing culture
• The most discouraging factor for believers in Brand Noida is the acute power shortage that keeps the city unwittingly awake for nights on end

> The writer is Chairman and Managing Director of Cosmic Group <

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