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Workafella In Association With Toyota Mobility Foundation And Deloitte Future Of Moblity Soltuion Centre Hosts Catch 2020


Chennai, February 19, 2020: Workafella, a young vibrant arena for doers and thinkers and one of the leading co-working space providers in the country, in association with Toyota Mobility Challenge and Deloitte Future of Mobility Solution Centre (FoM) hosted The City Architecture for Tomorrow Challenge (CATCH) 2020 Roadshow. Toyota Mobility Foundation launched CATCH, a global challenge to attract innovative, data driven entries from global participants, in Kuala Lumpur on 13 February 2020. The challenge was aimed, to raise efficiency in urban planning, and drive forward the future of mobility.

As part of the promotional and outreach effort, roadshows were held in 8 cities across Asia (Bangalore, Mumbai, Bangkok, Ho Chi Minh City, Jakarta, Kuala Lumpur, Penang, and Singapore). India is home to more than 5000 startups and is the largest start-up hub in the continent. These roadshows aimed to increase exposure and outreach to the public and entrepreneur community and encourage participation in the challenge.

Toyota Mobility Foundation chose Workafella in India to promote the challenge as Workafella houses a large community of start-ups and SMEs. Workafella carried out various awareness and promotional activities amongst its networking community. The roadshows were hosted at the Bengaluru and Mumbai Workafella centers on 17th and 18th February 2020 respectively.

The City Architecture for Tomorrow Challenge is a global challenge co-developed by the Toyota Mobility Foundation (TMF) and Deloitte Future of Mobility Solution Centre (FoM), to support and source for innovative, data-driven solutions worldwide to mitigate the risk of urbanisation and install efficiency in urban planning and transportation management.

CATCH aimed to address mobility challenges in Kuala Lumpur with a global call for solutions, for a period of 8 months, where participants – from start-ups, academic and research institutions to corporates, general public – conceptualized and implement the developed solutions that were dynamic, intelligent and data-driven to design future city infrastructures.


“Workafella constantly aims at bringing the best of opportunities to its community. Collaboration with Toyota Mobility Foundation and Deloitte and being the host of the Roadshows in Bengaluru and Mumbai, we tried to provide an excellent opportunity to our technology start-ups, corporates & SME partners to participate and network with other contemporaries from across the continent,” said, Mr. Gurbinder Rathha, Founder & Managing Director, Workafella. “With an overall sum of 1.5M USD, a chance to work with TMF & the Kuala Lumpur government, investment & mentoring opportunities, CATCH 2020 is an opportunity that can help empower and excite our Workafella community” added Mr. Gurbinder.

The roadshows witnessed panel discussion from various industry leaders like Mr. Arun Vinayak, Founding Partner and Chief product officer, Ather Energies, Mr. Ravikumar Kumarasamy, Director, Red bus, and Mr. Seshadri, VP Sales South – ALD Automotive in Bengaluru. Mr. Miten Mehta, Chief Alliance Officer, Clever, Mr. Devesh Chawla, founder & CEO, Chatur Ideas, and Mr. Amit Agrawal, Co-founder & CTO – sRIDE, hosted discussions in Mumbai. The panel discussions were followed by Q&A and networking sessions.

About Workafella

Workafella, creates workspaces for the evolving economy, the daring thinkers and unstoppable doers who give shape to dreams. At present Workafella offers 15,000 seats, out of which 9000 is fully operational and another 6000 in fit-out stage. The home-grown co-working company is a leading co-working space provider in the South, and hosts workplaces envisioned for great ideas and inspired collaborations. By 2020, Workafella targets to reach 25000 seats by expanding to new cities.

Workafella traditionally built on Indian ethos offers energetic and vibrant environment for the young and bold minds. The management with their in-depth knowledge in hospitality and real estate segment provide not just office space but a whole business ecosystem. With the aim of creating a community, nuanced spaces were created for each city, keeping in mind the local culture, food habits, and social norms.


Given the nature and adaptability of workspaces, Workafella can accommodate clients from a variety of sectors from sporty upbeat startups to professional MNC setups. Workafella is also a keen believer in building communities around the cities that the brand is present in, from supporting homegrown sports teams to women empowerment support groups.

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